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An ad tracking tool is the most effective way to track and measure campaign performance.
Below are 3 benefits of Ad tracking tools.
Digital advertising is about growing online presence, brand awareness, and constantly improving ways to reach potential customers.
Ad tracking tools help businesses gain useful insight, optimize campaigns, and achieve higher ROI.
HYROS offers different toolsets for eCommerce, agency, call funnels, and info businesses.
Voluum
Voluum allows tracking all digital campaigns from one software.
Voluum helps you track what is working and which campaign is performing the best.
The software tracks link performance and is an excellent tool for managing your affiliate programs.
Keitaro
Keitaro is the gold standard advertising tracker designed explicitly for media buying and internet marketing.
Keitaro a crucial tool for any marketer to optimize, control, manage, and protect advertising campaigns.
Keitaro provides everything you’re gonna wanna conduct successful online advertising campaigns.
Key benefits of Keitaro are advanced traffic distribution capabilities, real-time analytics and reporting, and seamless scalability.
Unfortunately, the tracker doesnt have a cloud version, so youll need to purchase a server.
And there are no AI features.
Two Minute Reports
Two Minute Reports is a reporting tool designed for agencies to create reports and dashboards easily.
It allows them to extract data from over 30 marketing sources and produce personalized reports aligned with their branding.
Cometly
Cometly is an Ad tracking software to track, analyze, optimize, and scale ad Campaigns.
Cometly helps businesses with better ad attribution, analytics, and decision-making insights.
Cometly offers seamless integration with the largest ad and sales platforms with one click.
BeMob
BeMob is a real-time data reporting and ad tracking software for media buyers and affiliate marketers.
The platform offers a dashboard in multiple languages like English, Chinese, Spanish, and Russian.
Plat
Plat offers performance-driven ad-tracking solutions to businesses and media buyers.
Plat has an intuitive interface and comprehensive customization feature to offer end-to-end performance marketing.
Madgicx
Madgicx is a cloud-based marketing platform offering various features for every business need.
The platform provides excellent customer support through its support center, helpdesk, and support team.
This analytics tool helps to get great insights and improve advertising campaign conversions.
Bitly
Bitly is popularly used for shortening URLs.
Businesses or marketing individuals with comparatively low budgets can track links and clicks using the platform.
Bitly supports third-party platforms like SMS communication,Salesforce, Twilio, andAdobe.
Link Tracking
It is the most simple yet most useful for tracking.
It helps businesses to track who clicked or shared your links and gain useful information.
It boosts Facebook advertising ROI.
Cookies
Cookies collect user activity or behavior on the website and help create retargeted ads.
How to do Ad Tracking on a social media platform?
To advertise on differentsocial mediaplatforms, one needs to be clear on what goals one wants to achieve.
Remember various factors before choosing an advertising platform and getting the most out of your budget.
Facebook is the best and most preferred advertising platform.
It helps to reach the maximum number of targeted audiences and impact them through Facebook Ads.
When considering Facebook Ads as an advertising platform, feel its unique targeting feature, like a lookalike audience.
Like Facebook (its parent company), Instagram offers various segmenting options.
But due to its comparatively small users, the segmented audience becomes smaller.
LinkedIn is mostly preferred as a B2B advertising platform as the platform is all about professional networking.
It is an ideal advertising platform for targeting a specific professional audience like HR Managers in New York.
Find below some mistakes to avoid in tracking ads.
An effective ad management tool is a necessity for businesses to make media buying activity run smoother for longer.
Do your research and find the right one to meet your business needs and goals.
