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Running a business without advertising is like having a light bulb but no electricity.
And without retargeting, the business fails to establish brand awareness.
Retargeting is the king of brand awareness and conversion.
As technology keeps evolving, it brings digital transformation in every field.
Hence it is essential for business owners to keep up with the latest marketing methods.
One such technology is the use of remarking tools to improve brand awareness and conversion.
Business owners shouldnt miss the opportunity of marketing tactics that are proven to increase conversion.
It is essential to improve the brand awareness of any business to increase the conversion of your products.
What retargeting or remarketing does is that it brings the customer back to you who was previously lost.
Let us look at the below example:
You visit an eCommerce site and browse for a new wallet.
You tap on the product that you like to look for more information about or add to the cart.
But you dont make a purchase.
So now the customer is lost to them.
After some time, you may visit another website seeking information, here you see the same wallet.
Adroll
Adrollis converting lost customers into business owners for over 12 years.
Today they have become one of the most reliable platforms for remarketing.
Adroll can be used to connect the eCommerce sites such as Shopify and Magento.
It can also connect to marketing tools like MailChimp and Marketo.
Adroll brings lost customers from the recommended products or abandoned shopping carts by displaying retargeting ads at them.
It offers a comprehensive solution that is likely to take some time to adapt to it.
But, they do offer great resources on how to use and set up Adroll.
Additionally, their networks include Instagram, Facebook, and Google.
It is a favorite remarketing tool for huge brands such as Sony and BMW.
Their support is one of the most reputed ones and packs a knowledge base to help the budding business.
Criteo offers a full-stack retargeting solution, from creating a campaign to automating bidding, creative, and retargeting.
Wunderkind
Wunderkinduses advanced behavior analysis for retargeting ads to the customer to increase brand awareness and conversion.
Hence they are a strong competitor in behavioral segmentation.
This ensures that the users see your ads at precisely the right time to get you the conversion.
Sizmek
Sizmekwas founded two decades ago in 1999.
It is one of the oldest advertising platforms that carry years of experience with them.
It is an independent platform for advertising.
Sizmek will bring great insights into data and bring them together in one place.
This enables the users to understand and optimize the campaign in one place.
Their campaign reports are very simple to understand, even for new users.
Citibank ran aCitibank Platinum Rewardcampaign using Sizmek.
This campaign was the first of its kind in Malaysia.
Dell used Sizmek to createThe Power to do Morecampaign.
This campaign was viewed by more than 27 million unique users and generated 162,000 visits to their site.
This increases the brand awareness of your business.
This is a tremendous feat to achieve.
BattlBoxis the survival gear and outdoor gear delivery of the highest quality.
They used a ReTargeter to drive over 2900 visitors to their website and achieved over 500 conversions.
This was just a three-month campaign, and they saw great results.
Hence they provide all the necessary tools for eCommerce operations.
Their best unique tool is a predictive suggestion engine.
Retargeting.biz is steadily growing and getting traction for its unique features.
bobomoda.ro, an online store that sells clothes and accessories to women.
Being in a highly competitive business, they wanted to stand out.
They used both Facebook Dynamic Products ads and Retargeting.biz.
Meteora
Meteorais proud of its achievement in improving ad engagement and increasing brand awareness.
This was achieved by rolling our number of automated features into their platform.
This is helpful in achieving relevant first impressions.
Instagram has over a billion active accounts, and there lies an untapped marketing opportunity.
Instagram has a similar platform toretarget ads on Instagram.
It works the same way as Facebook ads to retarget the lost audience.
Using social media is great to improve brand awareness and increase conversion.
Without a doubt, Facebook and Instagram pack powerful retargeting tools.
They targeted both men and women with the age range of 20-39.
Once the user logs in to their Facebook account, they can be targeted with the retargeting ads.
Thats one way of leveraging social media to maximize conversion.
New brands and old brands have both seen a significant impact on their sales by usingFacebook ads.
Moresuccess storiesof Facebook Ads can be found here.
Twitters Tailored Audiences
Like Facebook pixel, you get theTwitterpixel and insert it into your website.
Then the pixel collects the cookie ID of visitors and then matches them with Twitter users.
Twitters tailored audience consists of a Twitter username, email address, website visitors, and mobile app users.
They partnered with a digital agency Wolfgang Digital, to create their campaign.
They utilized Twitters Tailored Audiences to target women living in Ireland that are interested in fashion.
This saw a 25% growth in peak engagement rate.
IMO Barcelona, is an internationally renowned ophthalmology center.
They saw a 600% increase in followers in 3 years.
Google Ads
You were expecting Google in the list.
They saw a13% rise in brand awarenessand an 1116% increase in brand interest.
Schmidts Naturals achieved 48% raisein Brand Awareness, which is 12.75% better than the average campaigns.
A total of 2.2 Million new users engaged with Schmidts ads.
Whats great is that their CPM was efficient at $5.64.
If you are new to Google Ads and interested in learning, I would suggest checking out thisUdemy course.
Conclusion
This comprehensive list of remarketing tools forbrand awarenessshould help business owners at any level.
Any size organization can start advertising and use remarketing tools to improve theirconversion.
Remember, you cannot perform retargeting ads without anyone visiting your website first.
