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As said in the physical world Hard work is the key to success.
However, in the virtual world, Testing is the key to success.
So lets get started!
A/B testing eliminates all the guesswork, allowing you to make data-driven decisions and ensuring positive impacts.
Regardless, A/B testing wasnt the same when the market adopted it in the late 1990s.
This is where A/B comes into the picture.
It can help you identify the leak in your conversion funnel.
A/B testing recognizes the actions of users throughout your website.
Thus, helping you frame your website content effectively and reducing bounce rates.
Some aspects of your website hook your customers and bring high conversions.
A/B testing assists you in figuring out what elements are engaging your audience and converting them into buyers.
With this marketing tactic, it becomes effortless to figure out whats working for your audience and whats not.
Heres a case study of the brand Groove using A/B testing to its maximum potential.
So their goal was clear: Increase theirlanding pages conversion.
They started talking to marketing experts to find the reason behind low conversion.
In the A/B test variation, the company focused on its message first.
They made an on-point and crisp copy and then designed other elements.
With an optimized webpage copy, the company almost doubled its conversions.
It went up from 2.3% to 4.3%.
Heres the image of their landing page before and after testing.
Lets now look at some of the best A/B testing tools.
It has helped2,500 brandsacross 90+ countries to conduct 600,000+ experiments to date.
The tool is trusted by top brands like Vodafone, Toyota, Samsung, and eBay.
Convert
Convertnurtures businesses to grow with its proven A/B testing tool.
Convert is another top 10 tool worldwide in the A/B testing category.
It has helped more than 50,000 websites to optimize their website experience for customers.
Freshworks
Freshworksis a robust platform for all your experimental needs.
More than9000 websiteshave already tried and trusted Freshworks experimental services.
It has over1 million websites as customersand is one of the top 5 A/B testing sites worldwide.
SiteSpect
SiteSpecthelps you design and A/B test your website without requiring any coding knowledge.
It promises faster site performance and higher conversion rates.
It also protects your website from bots and other spammy traffic.
It is one of thetop 10 A/B testing platforms worldwide.
Some of its principal clients include Quill.com, Build.com, and Cabelas.
Adobe Target
Adobe Targetcomes along with a power-packed optimization engine.
This engine helps in AI-powered testing, personalization, and automation everything in one place.
Its unique optimization engine has helped more than200,000 websitesto generate high conversions and increase revenue.
Crazy Egg
Crazy Eggis an easy-to-use tool that requires no coding knowledge.
It helps you test landing pages, websites product pages and lets you view results in real-time.
Omniconvert
Omniconvertnurtures business growth with its extremely powerful data-driven tools.5000+ websitesleverage Omniconvert.
The tool is trusted by top brands like Whirlpool, Samsung, WWF, and more.
It caters to multiple domains like finance, e-commerce, travel, media, healthcare, etc.
1500+ websiteshave benefited from Personyzes A/B testing tool to date.
Convertize
Convertizeprovides businesses with innovative A/B testing software to upscale conversions at budget costs.
It ranks among thetop 20 A/B testing websites globally.
Conclusion
For a website to get great conversions, doing A/B tests is necessary.
The 13 tools mentioned above are tested and reliable.
Use any one that fits your needs and, more importantly, budget and increase your conversions over time.
You may now look at how to create landing pages in WordPress.
