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Omnisend offers the below features.
Non ecommerce businesses like accounting firms, consultants, publishing businesses etc., will not find Omnisend useful.
Omnisend also does not have a social media campaign feature.
It offers only email and SMS campaigns.
Omnisend offers a free plan with 500 emails per month.
It offers 2 paid plans.
Its visual interface with drag-and-drop feature lets you create and automate interactive conversations for Instagram DMs and Facebook Messenger.
You do not even need any coding experience to nurture relationships and get more conversions with this tool.
Below is a sample conversation I created with this feature.
I told the AI about my business and the goal of this chat.
It has chatted with the customer, obtained their number and the best time to call them.
I liked the workflow editor and the conditional branching options ManyChat offers.
The AI chat conversation generator was very easy to use.
Check out ourfull review of Manychat.
ManyChat has a free plan that supports Instagram and Facebook messaging.
To run WhatsApp, SMS and email campaigns, you gotta purchase the pro plan for $15/month.
ManyChat also offers custom plans tailored to your needs.
Brevo
Best for multichannel marketing automation
Brevos marketing automation software offers the following automations.
I found the drag and drop editor pretty simple to use when I created a simple welcome email automation.
Additionally, enhance engagement rates by sending sales messages to the targeted audience.
Brevo provides reports and analytics to know each performance and take steps accordingly to increase automated marketing and sales.
Regardless of your technical knowledge, you might integrate with different plugins or tools to make things easier.
At the time of writing this article, Brevo has not incorporated AI features into the workflow creator.
It only offers an email writer and summarizer, which is already available on ChatGPT/Gemini, therefore nothing extraordinary.
Brevo offers a free forever plan with 300 emails and SMS and WhatsApp campaigns.
It offers 3 paid plans.
This platform uses generative and predictive AI across the campaign lifecycle for one-to-one personalization.
It also produces reliable customer data for campaign strategy.
It aligns marketing and sales sectors and helps you close more deals.
Using its intelligent lead nurturing facility, you could personalize every interaction.
I found the sign-up process of Salesforce pretty complex.
The interface includes too many options, permissions and advanced security features.
Heres a basic welcome email I created.
I wouldnt recommend Salesforce Marketing Cloud to a beginner or someone with a tight budget.
It is best suited for medium to large business.
you’ve got the option to also integrate it with WhatsApp for messenger campaigns.
Salesforce Marketing Cloud offers 3 plans.
This marketing automation software is powered by effortless visual workflows and autoresponders to make email marketing look easy.
Campaigner helps you differentiate your contacts based on their activity, demographics, and purchase behavior.
Additionally, its dynamic content assists in personalizing the email to boost sales.
This software permits repetitive use of content blocks to cut short your time designing emails.
And one can use the translation to deliver the message with ease.
you’re free to sync purchase information by integrating multiple eCommerce stores likeShopify, Magento, etc.
Campaigner offers a simplistic drag-and-drop editor and excellent analytics to track campaign performance.
Campaigner does not offer a free forever plan or even a free trial without entering your credit card details.
It can be a deterrent for someone who wants to try the product before purchase.
Campaigner offers 3 plans.
ActiveCampaign requires minimal tech expertise.
Just drag and drop files in the automation builder and set up your workflows quickly.
It also offers industry-specific predefined workflows to make your task easy.
Below is a sample workout goals upsell campaign workflow I created for a fitness center.
It has predefined If-else conditions, delay durations and email suggestions.
ActiveCampaign also allows you to segment your customers data to send the right information to the right customer.
you’re free to send follow-up emails, conduct A/B tests, and drip campaigns.
It lets you run prospecting and retargeting ads on Google, Facebook, and LinkedIn.
ActiveCampaign also offers Generative AI features to help you craft emails, catchy subjects, and CTAs.
ActiveCampaign has a free trial plan of 14 days.
It offers 4 paid plans.
HubSpot
Best for all-in-one marketing management
Get all your tools for marketing under one roof with HubSpot.
Attract your visitors through social media, ads, blogging, and more.
Convert them into customers through email, landing pages, ABM, marketing automation, etc.
I tried creating a messenger campaign using the chatflow option and found it pretty simple and user-friendly.
You only need to connect your Facebook account and go for the chatflow option.
it’s possible for you to view the preview on the right side as you build the chatflow.
Below is a sample email campaign workflow I created to remind customers to renew their subscription before expiry.
HubSpotcomes with popular features like marketing analytics, Salesforce integration, and custom objects.
HubSpot Marketing Platform offers an all-in-one tool for all types of campaigns.
HubSpot Marketing Hub offers a free 14-day trial.
There are 3 paid plans.
Create contact forms and add them to your website or landing pages to trigger automation.
Keaps Marketing platforms offers an AI content assistant to help you compose emails and landing page messages.
It also offers an AI Automation Assistant to help you create campaigns and workflows without any technical knowledge.
Keap offers a free trial, but there is no option to sign up instantly.
you better fill a form and only get access after someone from their team approves your details.
The prices can escalate as you increase the number of users and contacts.
For over 50K contacts, you gotta get a custom pricing.
Yes, were talking about Intuit Mailchimp, which allows you to turn viewers into loyal customers.
Intuit Mailchimp offers the following marketing automation features.
Below is a drip campaign workflow I created for a restaurant loyalty program.
The trial plan only allows limited branching and single entry points.
Intuit Mailchimp API lets you send messages about account activity and purchases from within your app or website.
It offers features like custom triggers, visual journeys, pre-built automation, scheduling tools, and more.
Intuit Mailchimp offers a free plan for 500 contacts.
you could monitor customer behavior and set up web forms to engage web visitors and convert them into leads.
Their powerful tracker lets you track every action to help you increase conversions.
Get your free automation software with 250 contacts or choose from multiple plans as mentioned below.
It lets you use different mailing tools to generate leads and streamline the outreach campaigns.
This software supports integration with 5000+ tools and collects leads to put them into custom lists.
Snov offers a LinkedIn Automation manager to capture leads.
Facebook and Instagram automation features are missing in Snov.
You will need third-party integration tools to connect Snov with the Meta platform and capture leads from Facebook/Instagram campaigns.
Snov offers a free plan with 100 contacts, email automation, drip campaign and CRM integration.
There are multiple tiers based on the number of contacts.
The incentives offered for referrals will transform passive customers into super sharers.
you might stay engaged with the advocates through notifications.
I created a simple referral campaign post as given below with the trial plan.
Your customers may choose to share it on social media or WhatsApp or any platform of their choice.
The link lets you track who has generated more leads and reward the customers for their referrals.
Its dashboard lets you get insights on referral activities for tracking.
Referral Rock offers a free trial plan with 10 user accounts and referral lifecycle tracking.
What is Marketing Automation?
Marketing automation software is a powerful tool that automates repetitive marketing tasks, streamline workflows, and measures results.
This enables you to personalize customer support, improve productivity and gain valuable insights.
4 Benefits of Using Marketing Automation Software
1.
Measures marketing performance
you oughta know your marketing KPIs so you might measure the success of marketing campaigns.
This helps sales teams focus on the most promising prospects instead of chasing cold leads.
By automating lead prioritization, businesses can work more efficiently, close deals faster, and boost conversion rates.
It simplifies your outreach strategies, like sending targeted emails.
Whats next?
Many of them offer free trial, so there is nothing to lose.
And, explore below for further reading.
Best Digital Marketing Tools
Best SMS Marketing Software
Best Email Autoresponders
