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PRM software features vary by vendor.
We have listed their pros, cons, best-fit customer segments, and most effective use cases.
PartnerStack maintains a vast partner web connection specializing in B2B sales.
The connection includes all types of partners: affiliate, referral, and reseller partners.
Vendors can customize the commission structure and rules for partners.
Partners are automatically paid on time monthly with a single invoice to the vendor.
In addition, PartnerStack allows partners to manage their withdrawals.
Both vendors and partners benefit from the analytics and detailed reporting on revenue, and lead and deal pipelines.
It includes detailed reporting of their performance, revenue, and customer activity.
Partners can sign up for free and apply to be included in the partner web connection.
Brand ambassadors could be customers, influencers, partners, or even employees.
Referral Rock runs in the background to support referral tracking and payouts.
The details of the paid plans are given below.
A $400 one-time onboarding fee is charged for monthly plans.
Custom plans are available for high-volume customers.
Bridge supports integrations with CRMs and other business software through SAML, oAuth & API integrations.
The following are some noteworthy features of its business model.
Zinfi includes an extensive set of features for partner management.
It also offers a pre-configured starter plan for businesses new to channel sales.
Kademi excels in delivering a great partner experience through the partner portal.
It impresses with its modern UI/UX that adapts seamlessly to various screen sizes.
The portals appearance, layout, and content can be customized easily without any coding.
It also supports a system to manage sales claims by partners when vendors cant directly access sales data.
Its limited to referral sales and doesnt include deal registration and CRM integration.
It also comes with limitations on the number of partners (< 20).
Contact Kademi for configurable plans and pricing.
Typical costs range between $1200 to $2000 per month.
Affise
Best to Scale Affiliate Marketing Campaigns
Affise is a leader in affiliate marketing software.
The Affise Performance platform has a singular focus on affiliate marketing and includes the following features.
Contact Affise Sales for pricing.
Here is a list of Impartners rich features.
In fact, some editions of Sales Cloud support PRM out of the box.
Salesforce PRM is built on Salesforce CRM, which takes a lot of burden off the implementation and set-up.
Though not exhaustive, Salesforce PRMs features will satisfy the needs of most businesses.
The features of Salesforce PRM are given below.
Members are for frequent users.
Logins are for infrequent users.
Contact Salesforce for a quote.
ZiftONEs channel marketing features are highly rated in the industry.
Partners can add their branding and directly send emails to customers from the partner portal.
ZiftONE facilitates social media syndication and co-branding of assets.
The collateral library supports every punch in of asset.
It is easy to use and sports a neat, intuitive UI.
It comes with features that cater to every stage of a channel partner program.
Allbound also charges extra for integration and advanced engagement and support services.
As a result, it enables brands to scale and diversify their partner programs quickly.
Crossbeam is not a conventional PRM softwareper se.
Crossbeam works in four steps.
So, it is appropriate to integrate Crossbeam to a full-fledged PRM platform for best results.
Below are the details of the paid plans.
The plans are billed annually.
Determine your answers to the following questions in mind while considering the options.
What are your key goals for your partner program in the short-, medium-, and long-term?
Diversify and scale your leads?
Improve efficiency and reduce costs in running the program?
Fill the gaps in your in-house sales team?
Here are a few tips to identify the features that suit your goals.
What are the gaps and pain points in your current program?
What is your budget (money, skilled human resources)?
While planning the budget, account for human resources too like IT support and training costs.
The answer to this depends on the nature of your business and who your end customers are.
E-commerce businesses typically work only with affiliates and referral partners.
B2B SaaS companies might work with all types of partners.
Traditional businesses may not need affiliates and tech partners.
Look for the tools that support all your partner types.
Talk to their sales teams to discuss pricing, support, usage limits, and customization options.
Always ensure that your choice of PRM software satisfies the following needs for youandyour partners.
Benefits of PRM Software
PRM software offers the below benefits for vendors and partners.
What Is the Difference Between PRM and CRM Software?
Below are the differences between PRM and CRM software.
Common functions ofPRM softwareinclude:
CRM softwarefocuses on customers and their touchpoints.
An essential feature ofCRM softwareiscontact management, which involves building a detailed database of customers and prospects.
This data is used to make data-driven decisions by sales, marketing, and customer success and support functions.
So, PRM software is often integrated with CRM software to avoid data duplication and discrepancy.
