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Google Analytics is a free web analytics tool that tracks and reports website traffic, real-time and past performance.
It provides valuable insights into user behavior, conversion rates, demographics, and website performance.
you might trust Geekflare
At Geekflare, trust and transparency are paramount.
It routes its traffic through European-owned infrastructure.
Unlike Googles offering, Fathom Analytics uses one-line lightweight JavaScript that doesnt slow down webpage loading time.
It automatically blocks bots, crawlers, DDoS attacks, and company-specific IP addresses to reflect accurate numbers.
It includes advanced filters, user segments, geolocations, UTMs, and other options for detailed analysis.
Note:Fathom provides a tiered pricing model; the pricing increases as your monthly data points increase.
Clicky
Best for Real-Time Visitor Insights
Clicky is an open-source live website traffic monitoring tool.
Clicky provides conversion tracking metrics to monitor event-based conversions, outbound links, and downloads.
To ensure accurate tracking for visitors with ad-blockers enabled, it offers reverse proxy tracking.
Its best for Cloudflare users seeking a cost-effective web analytics solution within the Cloudflare web connection.
Interactive visualizations allow you to investigate spikes in traffic by zooming into charts and graphs.
Users can also create custom segments using AND and OR operators.
Matomo lets you create custom reports using conditional filters, pivoting, and dynamic visualizations.
Moreover, it allows you to add custom-created visualizations as widgets to your dashboard.
Simple Analytics intuitive dashboard provides real-time insights into user behavior and website performance.
It offers real-time user behavior tracking, segmentation, and reporting around your web and app.
It also has the capability for roll-up reporting to view data from multiple websites in one report.
Heap
Best for Automatic Event Tracking
Heap is among the most comprehensive alternatives to Google Analytics.
Heap uses behavior segmentation to group users based on actions and movements across your website.
Adobes Live Stream feature allows data access in near real-time (30 to 90 seconds).
Adobe Analytics offers automated tools for analyzing user behavior and delivering insights, patterns, and trends.
Adobe Analytics uses AI to group, segment, and visualize audiences based on behavior.
GoSquared
Best for Customer Data Hub
GoSquared is among the leading privacy-focused alternatives to Google Analytics.
Smartlooks intuitive dashboard and retroactive analytics help identify and address time-sensitive bugs or issues as they happen.
Its ideal for users looking for product-centric alternatives to Google Analytics.
PostHog can visualize any sequence of page views, screen views, or events with up to 20 steps.
Woopra
Best for Understanding Customer Journey
Woopra is an end-to-end customer journey analytics solution.
One of the standout features of Woopra is its ability to generate custom reports.
it’s possible for you to also sort data based on the URL or keywords.
Realtime supports AMP tracking, adding unlimited team members per subscription, and 99.99% uptime.
Besides, its 2 KB-sized tracking script loads with global CDN, ensuring minimum adverse impact on website speed.
$40.20/month) when billed annually.
The platform presents details about top-performing pages, traffic sources, search terms, and page views.
You also get information about user locations, devices, and other such metrics.
Paid plans are based on the number of page views and sharing capabilities.
The web analytics aspect is taken care of by RUM.
Moreover, users get charts mentioning time spent over individual connection parameters, such as DNS and SSL.
Teams can configure Cronitor to alert in case of traffic spikes and performance thresholds.
Cronitor takes care of user privacy by using a fully open-source web analytics script without tracking cookies.
Cronitor Pros
Traffic segmentation by operating systems, browsers, etc.
Afterwards, users need to upgrade to the Business subscription, which bills $10 per 100K events.
It offers rich insights into campaign performance to help you determine which channels drive sales.
As a result, you’re free to optimize those channels to boost your revenue.
Its data collection complies with all global privacy standards.
Its servers are located in the EU, and it doesnt fingerprint users or save their IP addresses.
It doesnt offer a self-hosted option.
SealMetrics offers daily, weekly, and monthly reports.
It offers data retention for up to 25 months.
Its base plan starts at 29/month for up to 50k traffic.
All plans come with free trials.
A forever-free plan with limited features is also available.
Its hosted in the EU and fully complies with leading privacy regulations, including GDPR and CCPA.
Usermaven utilizes AI to help you understand user behavior by analyzing their journeys.
This lets you gather valuable insights and patterns to enhance the user experience.
With its AI-powered attribution, you could track every touchpoint of your customer journey.
The solution also identifies optimization opportunities in the customer journey and provides actionable recommendations to improve conversions.
I found its AI-powered Assistant particularly helpful for quickly answering analytics queries.
The setup is also easy.
Its convenient dashboard lets you track all essential metrics in one place to make informed decisions.
Some of its plans offer data retention for unlimited time.
Yearly plans offer a 15% discount.
It also provides a 30-day free trial to explore its premium plans.
Pirsch
Privacy-friendly Analytics
Pirsch is a privacy-friendly web analytics tool that hosts data in Germany.
Its cookie-free analytics and doesnt store any personal data.
The tool adheres to the worlds strictest privacy regulations, including GDPR, PECR, and CCPA.
Moreover, its open-source, so anyone can analyze its code for quality.
It offers you 100% ownership of your analytics data.
Pirsch comes with a range of features to gain insights into your users.
Additionally, it allows you to perform A/B testing to optimize your websites performance.
you’ve got the option to share your dashboards publicly for transparent data access and collaboration.
It offers three deployment optionscloud, self-hosted, and custom cloud.
Annual plans offer 2 months off.
you’re free to explore its 30-day free trial to experience its premium features.
It offers cookieless analytics, so you dont have to show opt-in notices to your website users.
By default, it doesnt track cookies, and it stores your data in London, UK.
The company claims not to mine, harvest, or sell your data.
It records user clicks, mouse movements, scrolling, and keystrokes in session videos.
If used strategically, the session recording feature can help you make your website more user-friendly.
It also analyzes traffic sources through UTM parameters and referrers.
It uses a lightweight script, so using TinyAnalytics wont slow down your website.
A forever free plan is available for up to 50,000 monthly page views.
It offers a 30-day free trial.
What is Web Analytics?
Web analytics software focuses on capturing visitor data from websites.
Product analytics software captures user behavior within your web and mobile applications.
It tracks user journey, behavior, and overall engagement with the product interface.
Frequently Asked Questions
No, GA4 is not GDPR-compliant by default.
However, you might take specific steps to make it comply with privacy policies.
Yes, because GA4 is free to use and a great starting point for beginners new to web analytics.
However, if you love data privacy, there are several privacy-friendly alternatives to Google Analytics.
No, Google has recently launched Google Analytics 4, the latest version of Universal Analytics.
