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eCommerce analytics is the process of collecting, analyzing, and interpreting the data from your online store.
It includes key metrics such as customer behavior, sales, and marketing effectiveness.
This data helps you optimize your stores performance and make data-driven decisions.
eCommerce analytics tools have 5 major benefits, which are listed below.
you’re able to trust Geekflare
Imagine the satisfaction of finding just what you needed.
This simplifies eCommerce data analysis and management for users without extensive technical expertise.
Offers Supermetrics Storage if you dont have your own data warehouse.
Full sales funnel measurement to gain insights into traffic, conversions, and interactions.
Supermetrics Cons
You have to pay individually for each data source you want to integrate.
Struggles in efficiency if the data volume is large.
Youll need to use a data warehouse.
Many users have reported delayed customer support.
Supermetrics Pricing
Supermetrics charges separately for each data source.
Popular data sources like Looker Studio, Google Sheets, Excel, and Power BI cost $29/month.
Other data sources like Supermetrics API, BigQuery, and Google Cloud Storage come with custom pricing.
Its analytics tools are designed to enhance user engagement at every stage of the customer journey.
Offers visually appealing dashboards and reports.
Woopra Cons
The Pro plan is too expensive when compared to other eCommerce analytics tools.
The Pro plan only retains data for up to 24 months.
Data warehouse syncing is only available in the Enterprise plan.
Session replays to analyze customer journey.
Cohort analysis to spot geographic and demographic trends.
Mixpanel Cons
Onboarding is difficult.
Youll need an engineering team to implement the tool.
Limited Spark AI query builder requests (60 queries/month) even in the Growth plan.
Add-on required for data warehouse export.
Google Analytics Features
Google Analytics offers many powerful features for free.
However, the analytics dashboards are not beginner-friendly.
So, you could explore someGoogle Analytics alternativesfor a simpler way of tracking your eCommerce metrics.
Google Analytics Pros
Free to use.
Out-of-the-box reports on audience, acquisition, behavior, and conversions.
Manage multiple properties (websites) under one account.
Seamless integration with other Google services, such as Google Ads and Search Console.
Google Analytics Cons
It follows cookie-based tracking, so you might encounter privacy compliance issues.
GA offers a lot of advanced features that might overwhelm beginners.
Lack of customer support or documentation.
Data sampling might lead to inaccurate data.
Google Analytics Pricing
Google Analytics is free.
Semrush
Best for Market Analysis
Semrush is an all-in-one tool for your eCommerce store.
Semrush Pros
Provides one of the biggest databases (25.9 billion keywords and 43 trillion backlinks).
Identifies link-building opportunities for your outreach campaigns.
Offers a comprehensive toolkit of 55+ tools for complete online marketing.
Semrush Cons
Offers data only for Google search engine.
No data from Bing, Yandex, or YouTube.
Beginners might feel overwhelmed due to a lot of features and data.
It is one of the most costliest online marketing tools on the market.
Additional charge/user in every paid plan.
Semrush Pricing
It offers a 7-day free trial, then $117.33/mo.
Amplitude Analytics Pros
Native integration with Snowflake data cloud.
Integrates with popular tools like SendGrid, Google Analytics, Slack, Optimizely, and Notion.
Share reports and charts within your organization.
Amplitude Analytics Cons
No searchable list to analyze user profiles in detail.
Compatibility issues with UTM tagging.
No A/B testing in the Plus plan.
This helps you make better data-driven decisions.
However, large businesses that operate on diverse marketplaces benefit more from Glews multi-channel eCommerce analytics.
Allows you to create custom reports without any coding.
Offers 30+ pre-built customer segments to filter orders, products, customers, and more.
Glew Cons
Limited report customizations with Looker.
Slow data loading speeds.
The custom reports feature is only available for Glew Plus users.
Kissmetrics Pros
Offers free trial.
Integrates with popular tools like Hubspot, Slack, Shopify, and WooCommerce.
Focused on individual user tracking and data.
Manual efforts are required to exclude internal traffic.
This will eventually lead to higher profitability and improved customer loyalty.
Omniconvert Reveal Pros
Omniconvert offers a complete toolkit for eCommerce data analysis.
Drag and drop user interface for creating tests, surveys, and popups.
Improve and monitor retention rate, customer lifetime value, and Net Promoter Score.
Pricing information is not available.
Omniconvert Reveal Pricing
Omniconvert follows goal-based pricing.
What is eCommerce Analytics?
eCommerce analytics involves gathering and analyzing data from online stores to guide business decisions.
It tracks metrics like sales performance, customer behavior, and website activity.
Such deep insights help eCommerce businesses refine marketing strategies, improve customer experience, and boost profitability.
Importance of eCommerce Analytics
The importance of eCommerce analytics is listed below.
You calculate it by dividing revenue by the number of orders.
Higher AOV allows flexibility in offering discounts and absorbing customer acquisition costs.
Strategies like upselling and bundling can help increase AOV.
Conversion Rate (CR)
Tracks the percentage of website visitors who become customers.
It is calculated by dividing total orders by total traffic, multiplied by 100.
A 2% CR means 2 out of every 100 visitors make a purchase.
A high SCAR might indicate issues like a complicated checkout process or unexpected shipping fees.
Use eCommerce analytics tools to identify why your customers are abandoning their carts and implement solutions.
For example, offering one-page checkout and flexible payment options can directly boost sales.
Customer Retention Rate (CRR)
Indicates customer loyalty by showing the percentage of repeat customers.
A store with a 70% retention rate retains 70 out of every 100 unique customers.
High retention rates imply satisfied customers and reduce reliance on costly acquisition efforts.
Sales Revenue
Tracks total revenue generated over specific periods (weekly, monthly, etc.).
Analyzing monthly revenue trends can help identify seasonal demand spikes.
This KPI is a growth indicator reflecting product adoption and brand success.
A higher CLV means greater profitability and supports investment in customer retention strategies.
Customer Acquisition Cost (CAC)
The cost incurred to acquire a customer.
you might calculate it by dividing total marketing expenses by the number of customers gained.
If you spend $1,000 on ads and gain 100 customers, your CAC is $10.
You should compare your CAC with your AOV to understand if your marketing efforts are cost-effective.
Return on Ad Spend (ROAS)
Measures the revenue generated per dollar spent on advertising.
It is calculated by dividing campaign revenue by ad spend.
A ROAS of 5x means every $1 spent generates $5 in revenue.
This metric helps marketers assess ad performance and decide where to allocate budgets for the best returns.
How to Choose the Right eCommerce Analytics Tools?
These metrics help you evaluate your stores performance and growth potential.
Integration Capabilities
Integrations extend the functionalities of your eCommerce analytics tool.
This gives you a unified view of your data and lets you draw insights from multiple channels.
Data Accuracy and Real-time Analytics
Real-time data allows you to make quick business decisions.
Prioritize solutions that track customer behavior across all channels and touchpoints, enabling a deeper understanding of customer journeys.
In the dynamic world of eCommerce, tools that provide precise, up-to-the-minute analytics offer a significant competitive advantage.
Pricing Structure
Look for eCommerce tracking tools that align with your budget while offering balanced features.
A pricing model that scales with your business provides long-term value without overburdening resources.
Future Trends in eCommerce Analytics
Technological advancements and changing consumer behaviors increasingly shape the future of eCommerce.
Custom Shopping Experiences
Personalization is becoming a cornerstone of eCommerce.
Showcasing local deals or products that resonate with specific demographics enhances customer satisfaction and loyalty.
AI-driven personalization, such as customized recommendations based on previous purchases, is also gaining traction.
Chatbots for Enhanced Customer Interaction
Chatbots are increasingly being utilized to improve customer service and interaction.
These AI-driven tools can handle inquiries, provide product recommendations, and assist in purchasing, offering 24/7 support.
User-generated content and influencer partnerships amplify brand exposure, driving traffic and sales through authentic recommendations.
This trend aligns with the growing use of smart speakers and virtual assistants like Amazon Alexa and Google Assistant.
This trend boosts sales and enhances customer satisfaction by providing financial flexibility.
On a side note, top-class customer service will never go out of fashion.
FAQs
Yes, Google Analytics is good for e-commerce businesses.
It lets you monitor performance metrics, including user behavior, traffic sources, and conversion rates.
Shopify Analytics is a built-in reporting tool designed specifically for merchants using the Shopify eCommerce platform.
