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Although many manage to get good traffic, making money is still their challenge.
Most people think of AdSense when it comes to monetization.
But there is another, actually transparent, way to monetize a website.
Are there any AdSense alternatives?
Google AdSense is a very popularized monetization service.
But it has a lot of drawbacks.
For one, theres a strict approval system.
Many high-traffic websites, like adult websites, for example, simply cant be approved.
You have no idea what your actual cost per impression is because AdSense has a concealed auction.
Its minimum payout is $100.
It significantly impacts your page speed, which damages your user experience.
And a lot more.
But guess what, it wont be enough.
Why Wont CPM Ad Networks Bring You Enough Profit?
Most look for ad networks in their niche.
But working with ad networks is bothersome and not as profitable as you hope.
You might have heard of ad mediation platformsfor example, AdSpyglass.
What Is Ad Mediation?
Ad mediation is a technology that helps you efficiently monetize your website.
Simply put, a mediation platform creates an auction market for your inventory.
How Does Ad Mediation Work?
To understand this, its essential to know how publishers earn from ads in the first place.
Next, they compete to get the available inventory.
Furthermore, the ad mediation platform can also let you rank those ad brokers based on your preference.
What Features Should an Ad Mediation Service Have?
This way, you might improve your impressions and clicks.
A lot of publishers try custom code for server-side rotation.
But doing it yourself is very complex, and often nothing good comes of it.
An ad mediation platform must offer an easy, hassle-free onboarding process.
You must not have difficulty setting up your account and getting started with it.
Speaking of help, you also need to check how reliable the customer support team is.
If possible, check the supports team background.
Its good if they have experience being on your (the publisher) side of things.
You must be able to make some changes in the prefs, customize the dashboard and reports, etc.
Similarly,personalization is key in todays marketing.
Hence, this is also an important feature that an ad mediation platform must offer.
This will help increase relevance and boost traffic and ad revenue.
Another desirable feature in an ad mediation platform is wide-ranging options of ad networks in your niche.
You must be able to add and remove ad networks easily using a single platform.
It will not only increase your productivity but save time and effort.
So check how many ad networks, including the major ones, they are integrated with.
And direct advertisers are always better than networks.
Imagine you work with two ad networks long-term.
They usually buy out 80% of your traffic (US traffic, for example).
The remaining 20% of your traffic comes from Europe, and you show no ads to those visitors.
Because the networks you work with dont have offers for European traffic.
Not only does the number of ad networks matter, but also the ad format.
Detailed reports help you understand many things about your ad spots monetization.
It will give you an idea of how much revenue you actually are generating from the ads.
It will also help you strengthen your plus points to stay ahead of the competition.
Providing an anti-AdBlock solution, a meditation platform indicates it truly cares about your income.
AdSpyglass does, for example.
And if its related to user experience, you must always take it seriously and make efforts to improve.
So, an ad mediation tool should offer ad quality monitoring.
The aforementioned AdSpyglass offers quality monitoring to its users as an additional service.
Hence, necessary steps can be taken immediately to remove those ads before they can drive your visitors away.
An effortless payment process is what everyone craves.
No one likes a lengthy payment cycle with so much groundwork to do to get paid.
It must not hold your earnings for no reason and keep you waiting in each payment cycle.
Previously, selling ad space used to be trickier.
Ad mediation solves these issues while significantly increasing your income.
Lets hope one day we have more of these platforms for every niche.
