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On Tuesday, Walt Disney Studios announced perhaps its grandest promotional gesture of the year.
Disney has the wherewithal.
There isnt a lot of love for Cameron within the industry.
People have been gunning to take him out of the top spot for a long time.
(Disney declined Vultures request for comment.)
Disney has other incentives toreinjectEndgameinto the movie marketplace on this last June weekend.
(That period is referred to as The Blip in the new film.)
Is every upcomingStar Warsinstallment going to hit theaters two times quick until the end of time?
(Independent films are in a dismal slump with ticket sales down 25 percent from last year.)
I dont think this stuff is going to be planned out in advance, he adds.
Its going to be in the moment: a wait-and-see thing.
Theyll say, Fans are demanding an additional experience to this film.
With just one more weekend in theaters,Endgamewill be playing on nearly 2,000 screens in North America.
It certainly has the potential to dethroneAvatar,but that outcome is hardly guaranteed.
The potential is there if there are international theaters in play.
(And Disney isnt saying either way.)
