We earn commission when you buy through affiliate links.
This does not influence our reviews, ranking, or recommendations.Learn more.
AI social media management tools use artificial intelligence to help your business enhance its social media presence effectively.
To be successful on social media requires lots of fresh content and an effective strategy.
This is where social media management tools help you streamline the handling of social media accounts.
you could trust Geekflare
At Geekflare, trust and transparency are paramount.
It makes planning your content easy with the Content Discovery feature.
This uses an AI-powered listening engine to find trending and relevant topics for your audience.
you could then use the AI to auto-generate high-performing posts, complete with images, captions, and hashtags.
you’re free to even curate the content in the recipes further through custom filters.
ContentStudio Pros and Cons
Increases the speed of finding topics with the help of AI.
Search filters allow for targeted search queries.
Automation recipes put your social media campaign on autopilot.
The listening engine does not fetch topics in real-time.
Available automation recipes dont cover a wide range of use cases.
Flick also highlights banned hashtags that can undermine your social media efforts and should be avoided.
Flick Pros and Cons
Easily find high-performing hashtags on Instagram.
Organize your best hashtags in collections.
Real-time identification of banned hashtags.
Direct posting is limited to Instagram Creator and Professional accounts.
Pricing might be a little expensive, provided the minimal social media platforms.
It lets you easily repurpose your long-form content into multiple engaging social media posts.
It can help you create content that can feed your social media channels for months.
Lately was founded in 2024 and is located in New York, NY.
Lately Pros and Cons
Turns your long-form content into dozens of social posts.
Easily schedule content that can last for months.
Not suitable for hashtag discovery and optimization.
The lowest tier option only gives you access to four social channels.
SocialBee has an impressive number of integrations.
SocialBee also has a Zapier integration, which allows you to capture leads from social media interactions.
SocialBee Pros and Cons
Wide range of integrations to choose from.
Can help convert leads into contacts with Zapier.
Can automate the process of organizing and publishing content.
Engagement tools could be better.
No social listening features.
Afterward, the AI will generate a social media content strategy for that month and beyond.
you might refine the slideshow until youre happy and then generate captions using the Caption Maker feature.
Rapidely was founded in 2021 and has headquarters in Lausanne, Switzerland.
Rapidely Pros and Cons
Generate a monthly content calendar that captures brand voice.
Instantly generate social media copy and hashtags.
Doesnt have a robust set of automation tools.
Cant directly post to your social media channels.
It helps grow your social media presence without the hassle of manually keeping up with trends.
Copy.ai can also help you refresh your blog content into several social media posts with a strong brand voice.
Copy.ai was founded in 2020, is located in Memphis, TN, and has over 10 million users.
Copy.ai Pros and Cons
Generate hundreds of social media posts with a few clicks.
Social media posts can easily be translated into multiple languages.
Generates social media copy, including ad copy, headlines, and product descriptions.
Cant automate posting to social media channels.
AI-generated posts might require manual tweaking.
It works well whether youre creating it from scratch or repurposing it.
The AI will draft a post with factors like brand, audience, and niche in mind.
It can even help you pick optimal times to get the most engagement.
Sprout Social is known for its detailed social analytics, which offers in-depth and actionable insights.
Sprout Social Pros and Cons
Easy-to-understand and customizable reports.
Comprehensive metrics for tracking social media metrics.
AI-assisted writing and suggestions to help boost engagement.
Might require professional knowledge or help to integrate into your workflow.
Plans are expensive, especially for individuals.
Its generative AI capabilities can create or repurpose content effortlessly and schedule it to your social media channels.
Social Pilot was founded in 2014 in Walnut, CA, and has over 13,000 customers worldwide.
SocialPilot Pros and Cons
Offers an easy way of setting up approval workflows.
Affordable plans for small teams who want to collaborate.
Pricing might be a little costly for individuals.
Large businesses might find that SocialPilot lacks advanced features for larger teams.
HelloWoofy was founded in 2016 and is located in San Francisco, CA.
HelloWoofy Pros and Cons
Suggests hashtags and emojis as you create your content.
It has text and emoji autocomplete.
It has a Hashtag Playlist for quick access to your favorite emojis.
Publishing everywhere at once can lead to posts not being published correctly on certain platforms.
But what happens when you send it into the wild?
Monitoring it and making tweaks based on data is critical to success.
Then, it suggests what you’re able to do to increase reach and engagement.
It could be anything, from posting at a different time to experimenting with several types of content.
Ocoyas AI will make recommendations based on what it learned about your business, niche, and audience.
Ocoya Pros and Cons
Advanced reporting tools that offer recommendations to increase engagement or reach.
Encourages users to create custom content with AI.
Need to opt for pricier plans to have more AI credits to generate posts.
Cant auto-generate an entire content calendar.
If you work with a team, it helps in automating the process for better teamwork.
With Postlys approval workflows, theres better collaboration and communication among team members.
Once you set up the workflow and assign roles, creating posts with a team is more transparent.
Thats because everyone knows who to communicate with to prevent bottlenecks.
The approval workflows also mean content, especially the one generated by AI, has many eyes on it.
Then, team members can review the content and move it along the approval workflow.
Postly Pros and Cons
Approval workflows ensure accountability and transparency.
Collaboration tools help eliminate bottlenecks.
Can bulk upload up to 500 posts.
The approval workflows might not work for all team configurations.
Unresponsive team members can slow down the workflow.
One of the features that sets this social media tool apart from others is the Categories feature.
MeetEdgar Pros and Cons
Easily create and schedule social content.
Categories, organize, schedule, and post content.
Automation helps free up time to engage with your audience.
Lack of AI-based automation to put campaigns on autoplay.
Then, Buffers AI can generate social media posts based on that content.
Other important AI-powered tools Buffer has at its disposal include smart alerts.
you could use these to tailor responses to ensure a satisfactory interaction with your customers.
Buffer was founded in 2010, is located in Birmingham, UK, and has over 75,000 customers worldwide.
Buffer Pros and Cons
Can import visual content from various platforms to build a library of ideas.
Uses AI to convert your collection of ideas into on-brand social posts.
Engagement features are locked behind premium subscriptions.
Amount of social media channels you might connect to is limited.
These tools also help you post consistently, which is key to growing any social media channel.
They can also personalize the content based on the social media platform youre on to increase engagement.
AI social media management tools can also help you analyze your user engagement.
That way, you might easily understand how your audience interacts with your content.
you’re free to then fine-tune your approach to create a positive brand experience.
Now is the best time to use these tools as a social media marketer.
How Different is AI Social Media Management Tool from a Regular Social Media Management Tool?
In fact, AI social media management tools leverage the data generated by regular software to work effectively.
For example, you use a standard tool to schedule posts for a week.
An AI tool can analyze those posts and the reach and engagement the posts get.
Thecons of AI social media management toolsare listed below.
FAQs
Yes, it can.
While AI can help you manage your Instagram, it cannot completely take over.
Also, keeping audiences engaged requires a human touch, which is something that AI can struggle with.
Yes, many AI tools can create an image based on your prompts.
