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Backlink tool helps you discover and analyze the quality and quantity of backlinks pointing to your website.
It improves SEO by identifying high-quality backlinks, monitoring competitors, and managing your sites backlink profile.
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It checks inbound links, linking domains, subdomains, URLs, and their categories.
It assesses your backlink profile and provides a toxicity score with details on toxic markers and backlink metrics.
Semrush Features
Monitor backlink profiles of any domain in real time.
Offers competitive analysis that compares competitors backlink profiles
Discover new and lost backlinks over time.
Provide detailed backlink analysis, including anchor texts, referring domains, and link types.
Supports in-depth historical data for trend analysis.
Requires a subscription, which may be costly for small businesses.
The 404 link checker helps identify dead links on your website or blog.
With 150 free link checks, it offers an affordable solution for maintaining link health.
The Suggested Backlinks feature allows you to research your domain, select manual backlinks, and track them regularly.
Notifications are delivered if pages with inbound links are deleted, enabling you to take immediate action.
Sitechecker Pros/Cons
Simplifies backlink analysis with an intuitive and user-friendly interface.
SE Ranking allows you to disavow bad links and create files to submit directly to Google.
Each plan is available at a 20% discount if paid annually, offering significant savings.
SE Ranking Features
Receive notifications about new and lost backlinks.
Detailed domain and page trust scores
Analyze anchor texts to understand linking strategies.
Visualize backlink data with intuitive charts and graphs.
SE Ranking Pros/Cons
Provides detailed reports and insights for optimization.
Allows tracking of competitors backlink strategies.
Provides accurate data on backlink quality and potential toxic links.
Can be overwhelming for beginners due to the extensive data.
It provides historical data to identify trends and understand strategies that benefit your business.
By combining backlink databases, you could uncover unindexed links and notify Google promptly.
SEO SpyGlass Features
Analyze backlink profiles for up to 5 competitors.
Integrate with Google Analytics and Google Search Console.
Monitor backlink gaps and link profile growth.
Explore potential link prospects for your site
SEO SpyGlass Pros/Cons
Generate customizable and white-label reports.
Offers bulk keyword tracking and detailed competitor analysis
Customize backlink reports with white-labeling options.
Experience occasional delays in data updates.
A subscription is needed for full-feature access.
It can reveal your competitors organic keywords, backlink strategies, and PPC tactics.
Ahrefs Site Explorer Features
Explore content gaps and opportunities to improve your SEO strategy.
Identify top content based on social shares, organic traffic, and backlinks.
Track keyword rankings for any website in over 170 countries.
Uncover organic search traffic insights, including top-performing pages and content.
Ahrefs Site Explorer Pros/Cons
Offer detailed organic search traffic insights for competitive analysis.
Includes extensive keyword research capabilities.
Supports in-depth competitor analysis for strategic planning.
Can be expensive for small businesses or individual users.
Requires a learning curve for new users to fully utilize its capabilities.
Moz Link Explorer includes link tracking lists and alerts.
It can also regulate spam links pointing to your site, significantly enhancing the quality of your links.
Discover new and lost links to monitor your link-building progress.
Limit free usage, making it less accessible for small-scale users.
Its Referring Domains feature assesses the impact and quality of backlinks using metrics like Trust Flow and Citation Flow.
Majestics Topical Trust Flow scans over 800 pools of sites that are identified and classified.
The algorithm then follows outbound links from these pages, passing along a strength signal and classification by topic.
you’re able to generate and manage multiple API keys, ensuring secure access to the data.
Identify link-building opportunities with Majestics Keyword Checker.
Visually compare the backlink profiles of two domains to highlight strengths and weaknesses.
Evaluate anchor text distribution and link influence
Majestic Pros/Cons
Visualizes link data with user-friendly charts and graphs.
Offers API access and Chrome extension
Supports bulk backlink checking for efficient data processing.
Provides historical data for tracking link-building progress
Limited keyword tracking and rank monitoring features.
Doesnt integrate with Google Analytics
May have a steep learning curve for new users.
you’re free to easily import backlinks both automatically and manually.
Nightwatch Features
White-label reports for customization.
Integrate and generate reports with Google Analytics and Search Console.
Create segments for subfolders, keyword intent, location, and desktop/mobile.
Access FAQs/Forum, Knowledge Base, and Phone Support for assistance.
Nightwatch Pros/Cons
Offers hyper-local geo-tracking features
Create custom segments for detailed trend analysis.
Provides integration with various third-party tools like Google Analytics and Google Search Console.
Save relevant backlinks in your Favorites list for future reference.
It previews generated links by highlighting the anchor text for quicker analysis.
For deeper insights, utilize its SERPChecker to obtain detailed SEO insights based on over 45 metrics.
Allow detailed backlink filtering and categorization for efficient analysis.
Underwhelming backlink data compared to alternates like Ahrefs or Semrush
Limit daily backlink checks in lower subscription plans.
Its backlink builder eliminates duplicates and junk links, displaying only valuable links.
SpyFu offers insights into targeted keywords, advertising history, and overall search rankings.
SpyFu Features
30-day money-back guarantee
Monitor backlink activities and get alerts for new backlinks.
Filter backlinks by punch in, such as .edu, .gov, and others.
Export backlink data for in-depth analysis and reporting.
Provides backlink-related data like domain strength, organic clicks, related keywords, etc.
Simply input a domain to receive a thorough backlink report.
It is free and provides detailed data on anchor texts and backlink quality.
You gain insights into the total numberof backlinks, referring domains, and the proportion of do-follow links.
Specific details like anchor text and the strength of each link are also accessible.
HOTH Guest Post enhances your sites reach with done-for-you link outreach services.
Their team writes content featuring your link and publishes it across blogs and websites.
Additionally, a 14-day free trial of SEMrush Pro is available to explore other SEO tools.
For pricing, HOTH offers the backlink checker tool as a free service.
The HOTH Features
Analyze link profiles and compare them to your competitors.
Enter and find data for 10 domains simultaneously.
Scan websites for over 50 SEO signals.
Discover information such as keywords, cost-per-click, search volume, etc., using a targeted URL.
Serpstat categorizes backlinks into various types and tracks the performance of top-performing anchor texts.
It spots potentially dangerous backlinks and analyzes competitors backlinks to go for the best link donors.
Monitor referring domains and IP addresses for comprehensive insights.
Evaluate the quality of backlinks using metrics like Page Rank and Trust Rank.
Serpstat Pros/Cons
Allows detailed filtering options to refine backlink analysis.
Offers intuitive visualization tools for backlink data.
Provides comprehensive tracking of backlinks with historical data.
Occasionally experiences slow data retrieval times.
Infrequent updates may affect real-time analysis.
Why are Backlinks so Relevant?
Backlinks play a crucial role in SEO by serving as recommendations from one website to another.
High-quality backlinks from trustworthy sources boost a websites credibility and reliability, leading to better organic rankings.
Backlinks further drive referral traffic, assistingsearch engines in faster indexing of content.
This process not only boosts visibility but also fosters networking opportunities with other businesses, creating beneficial relationships.
Effective backlink strategies are crucial for improving a sites SEO standing, as detailed in an extensiveSEOaudit.
What are some link-building strategies?
Here are some practical link-building strategies:
What are White Hat and Black Hat links?
White Hat and Black Hat links distinguish between ethical and unethical SEO practices.
These methods ensure a sustainable and positive impact on your websites SEO.
Conversely, Black Hat links involve manipulative tactics that aim to deceive search engines and may violate guidelines.
Such tactics can lead to penalties from search engines, including reduced rankings or removal from search results.
