We earn commission when you buy through affiliate links.
This does not influence our reviews, ranking, or recommendations.Learn more.
How Does Brevo Work?
Sign up either using email or Google to get started.
The tool will take you through several steps to understand you better.
Go to the dashboard and selectCampaignsand thenEmails.
Step 3: Design Emails:you could now design professional emails using the drag-and-drop editor.
Select a template that suits your audience and start designing your email through the drag-and-drop editor.
you’re able to customize the campaigns using the logo and preview changes as you make them.
Step 6: Analyzing results:Brevo provides comprehensive analytics that measures campaign performance.
For instance, conversion rates, click-through rates, and open-rates.
Step 7: Integrations:Brevo integrates with popular business tools to maximize efficiency and streamline workflows.
For instance, you might integrate with Google Analytics for detailed analytics.
you’ve got the option to also use Brevo with your favorite CRMs like Hubspot or Salesforce.
Below are the Brevos product offerings.
Send emails through personalized campaigns to sell products and engage your audience.
I found the templates for creating landing pages easy to use.
Use AI to craft emails and save time spent on setting up campaigns.
The pipelines are customizable, and you might track deals at every stage.
The shared inbox feature lets you keep your team on the same page through shared customer emails.
The meetings feature allows clients to book appointments and attend meetings without leaving the tool.
Analyze conversion rates, sales revenue, and other sales parameters to make informed decisions.
The dataprep custom rules feature lets users get business-ready data by reformatting and cleaning without writing code.
you’ve got the option to also integrate the tool with analytics for advanced reports.
Loyalty Platform
Modern businesses are built around communities.
Loyalty programs reward long-serving customers and also ensure that they keep coming back.
The customization feature lets you personalize transactional emails with products, prizes, and customer names.
The tool integrates with major CMS tools to keep your customers hooked.
The beauty of this feature is the diversity, which means you connect with users on their preferred platforms.
6 Brevo Features
Brevo is parked with various features for marketing and automation.
These are some of the features that make it great, which I have highlighted below.
Brevos drag-and-drop editor is user-friendly for crafting professional emails without even coding skills.
The real-time preview feature lets you visualize how your email will appear on the customers screen.
The personalization feature makes it easy to address recipients with their first or all names.
Automation Workflows
Brevo has automation features that trigger email sequences based on user actions.
These automation features allow businesses to create personalized data-driven experiences without manual intervention.
For instance, new users automatically get an automatic welcome message.
Brevo has templates for all these workflow automation.
You get customizable templates for welcome emails, cart abandonment recovery, anniversary messages, and more.
Multi-channel automation makes sending and following up with customers via email, SMS, and WhatsApp easy.
CRM Integration
Brevo provides a unified view of customer interactions.
The tool comes with built-in CRM even on its free plan.
This CRM is fully integrated with Brevos automation and email marketing tools.
A/B Testing
Brevo allows you to optimize email elements for better engagement through A/B testing.
A/B testing is available only on paid plans.
Real-Time Analytics
Brevo allows users to track campaign performance with clear visuals.
The integrated approach allows you to create cohesive customer engagement and marketing strategies.
Omni-channel communication enables you to reach users wherever they are and deliver personalized experiences.
It has robust features that allow users to create, launch, and manage personalized campaigns.
Let us look at the specific use cases that suit Brevo.
E-commerce Campaigns
Brevo has various tools that e-commerce businesses can use to personalize customer experiences.
you’re free to also send automated emails for items left in the shopping cart.
Lead Nurturing
Brevo excels in lead nurturing and moving potential customers through a sales funnel.
The first email can be a thank you note and a quick introduction to your business.
The subsequent emails can include customer success stories, invitations to schedule a meeting or exclusive discount codes.
Transactional Notifications
Brevo is big in transactional emails.
Transactional emails are essential as they help businesses create trust.
Customers get clear and professional updates, encouraging repeat business and enhancing the overall experience.
For instance, a food blogger who wants to share the latest recipes with their audience.
Brevo Pricing
Brevo has four pricing plans to cater to different needs.
It offers a free plan to experience its feature set.
I will do a comparison for each plan offered under the Brevo pricing structure.
Brevo Integrations
Brevo integrates with various tools for unified workflows.
Brevo Alternatives
Brevo is not the only email marketing and workflow automation tool.
Some of its biggest competitors in email marketing are Mailchimp, Sendgrid, and MailerLite.
For instance:
Who Should Use Brevo?
Brevo serves as a customer relationship management and marketing platform, making it suitable for different types of businesses.
These are some of its best fits.
Who Shouldnt Use Brevo?
The following are instances where businesses might explore options:
FAQs
Yes.
Brevo uses AI to optimize email campaigns, personalize marketing messages, and predict customer behavior.
It combines an easy-to-use user interface with features like CRM integration, built-in GDPR compliance tools, andmarketing automation.
I enjoyed using the drag-and-drop editor to create professional emails even without coding knowledge.
However, Brevo is not a good fit for businesses requiring complex, API-driven solutions.
I find Brevos API basic and unsuitable for large enterprises looking for advanced features.
Brevoreceives theGeekflare Value Awardfor its affordability, multi-channel marketing tools, and GDPR-compliant features.
Whats next?
Top Email Verification Tools
Best Self-hosted Email Marketing Software
Best Lead Generation Tools to Boost Your Sales
