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Frase is one of the pioneers in SEO content creation, but not the only one in the market.
We evaluated content auditing, optimization, generation features and gave a combined overall rating for each.
What is Frase?
It also assists with content research, optimization, and performance tracking.
Frase is based in Boston, founded by Tomas Ratia, and was acquired by Copysmith in 2022.
Frase helps businesses speed up content creation.
Frase Pricing
Frase pricing plan starts at $38/month when paid annually.
They have two subscription plans, as below.
Each plan offers a free trial.
Note: Frase SOLO plan doesnt exist anymore.
It used to be at $12/month and perfect for indie blogger.
I wish they introduce this again.
How Does Frase Work?
In this section, well take a closer look at how Frase works.
Once you sign in, youll notice a clean dashboard.
Lets create a document with the keyword best B2B hosting providers.
Well use it throughout the review to give you examples to follow!
Research
Frase lets you carry out proper SEO research.
With it, you might create the best SEO content for the given seed keyword.
The research starts as soon as you create the Frase document.
It will Google search the term and analyze the top 20 SERP results using AI.
Furthermore, you could expand each heading and read the competitors take on it.
Outline
Frase lets you create detailed content outlines.
Itll automatically suggest the most optimal heading suggestions, which you’re able to later modify.
Here, you’re able to provide detailed instructions to each heading for desired output.
To showcase, lets write the first header with AI.
Here, I input the following AI instruction.
hey write a brief introduction to B2B hosting providers and why B2B needs them.
have a go at engage the audience so they keep reading.
Treat this as a blog post introduction.
Note:it’s possible for you to also generate content without instructions.
However, without precise input instructions, AI outputs verbose and out-of-context content.
tap on Execute Instruction, and youll see the output inserted into your editor.
Here is what the editor looks like.
Now, lets move our focus to selecting headings from Search Results.
It will redirect to a top-down view of the top 20 SERP headings.
it’s possible for you to press any of the headings and add them to your outline.
it’s possible for you to also drag and drop the headings or arrange them.
In addition, you might also add a custom header.
Finally, you’re able to save the outline.
To start, choose optimize existing content during new document creation.
you’re free to import via URL or copy-paste the content.
For example, lets optimize my already publishedMicrosoft Loop review.
I imported the content using a URL and entered the targeted keyword during the new document creation stage.
Itll then ask you to optimize the content.
Here, youll see key SERP metrics, including words, headers, links, and images.
The topic score is calculated based on the list of competitors keywords and occurrences.
These keywords are a guide and, hence, dont need complete compliance.
Youre free to add or remove any suggestion as per your needs.
Its best to achieve at least the average score to give your topic to rank higher.
In the competitors tab, you might see how your content ranks against others.
The heatmap lets you visualize the keywords and their occurrence times across the top 20 SERP results.
AI Tools
Frase AI tools let you create content, optimize content, and improve SEO research.
Frase AI tool consists of multiple options.
The most notable and my favorites include:
And many more.
Frase also lets you jump into the tools from a text content editor.
Thats not all, as Frase has community-driven AI tools with diverse applicability, such as
And so on.
Frase Content Generation vs. Outline Creation vs.
It is AI-generated and, hence, not favorable for search ranking purposes.
However, you’ve got the option to edit the AI content to make it SEO-optimized.
On the other hand, outline creation is an excellent feature that lets you create detailed outlines.
The outline creator supports the drag-and-drop feature, and the ability to add manual headings and generate AI content.
Frase leveragesAI content optimization, ensuring that your content aligns with top-performing SERP results.
It analyzes competitor keyword usage, heading structures, and content elements to provide actionable recommendations for improvement.
Overall, I like Frases ability to guide SEO content creation with AI.
Scores:
Frase Pros
Frase Cons
Who is Frase for?
Who is Frase not for?
And, agencies or enterprise who requires many team members as each member costs you $25/month.
For agencies and larger team, I would suggestClearscope.
What are the Other SEO Content Optimization and AI Writing tools besides Frase?
The comparison of the features of Frase with those of its alternatives is given in the table below.
Frase Verdict
Frasebrings a new approach to SEO research and writing.
My experience with Frase dictates that it solves key problems when it comes to creating and optimizing SEO content.
All of these can be done without leaving Frase, saving you precious time and effort.
So, Frase can fit itself perfectly in the SEO content creation and publishing process.
Especially when other viable alternatives can do a better job in respective departments.
Frases outline creation is unique, which Jasper AI or Inlinks doesnt offer.
Competitors such as SurferSEO now offer AI-generated outlines.
Yes, you’re free to write SEO articles using Frase.
No, Frase is not better than Surfer and Inlinks.
As Frase aims to provide an all-in-one solution, it lacks the quality that Surfer and Inlinks offer.
