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Malls must be hell for famous YouTubers.
NBC and Singh are entering a mutually beneficial demo swap withA Little Late With Lilly Singh.
And NBC needs those Forever 21 shoppers views.
But back to the question the oldheads asked while watching Singh onThe Tonight Show: Who is Lilly Singh?
Singh started making YouTube videos after falling into a deep bout of depression in college.
I was doing my psych degree and was following in my sisters footsteps.
I was a sad person,she told the Cut.Singh saw a Jenna Marbles video and it changed everything.
From there, Singh expanded her brand to a rainbow-colored onslaught of positivity and productivity.
Singh created her sketch-comedy channel,IISuperwomanII, in 2010.
Her second channel,SuperwomanVlogs, is like a bullet journal on angel dust.
She gets points for completing tasks, clearing her in-box, and remembering to drink water.
Singh returned to Da Club in What Clubbing Is Actually Like, only things had gotten a lot YouTubier.
Singh is always angling herself as family-friendly, and this younger/family audience must be what NBC wants.
MostLast Call With Carson Dalyvideos have YouTube views in the hundreds.
What Clubbing Is Actually Like has, at the time of publication, over 30 million views.
Theblooper reelon Singhs vlog channel has 4 million.
Lets look a little closer at these vlogs.
Singh has an auxiliary YouTube channel with her unscripted content, lil peeks into her world.
Singh visualizes this in her vlogs, showing her goals as having point values.
One of the tasks is always something extremely YouTubey reaction videos,ASMR, or any number of challenges.
It just meant that her vlogs were recorded backstage at Nickelodeon.
Siwas vlogs became de facto sponcon for Nick, which also gets a cut of that bow money.
The last thing Singh will be bringing to NBC is raps!Many,manyraps.
Also impressions of her Punjabi parents.
As evidenced by the wordbawsein her book title, Singh does a certain amount ofAwkwafina-like blaccent workin her videos.
She slips in and out of African-American Vernacular English and a Punjabi accent in almost every sentence.
Both seem to be at the core of her style, and both have beencriticized in other performers.
But I hope Singh keeps making rap videos on NBC.
Her breakdown of how to make a Migos song or video was super-fun, deep parody.
She cared about what she was skewering, and really, that matters.
There are so many rappers with iconic styles that sometimes veer into self-parody.
Do I smell a recurring bit?
A Little Late With Lilly Singhwill truly be a litmus test for the future of late night.
Can the big networks adapt to YouTube?
Can YouTubers adapt to TV?
For starters, the volume at which YouTubers talk is exponentially louder than late-night talk-show hosts.
Thats the majority of what late night is doing currently.
What will a Lilly Singh monologue look like?
Will there even be one?
Will it be rapped as her mom?
When confronted by racist commenters,Singh made comedy out of it.
What would happen if hate came from the other side of the sociopolitical spectrum?
