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I do not really watchThe Mandalorian.I do, however, watch the internet.
A lot of it.
Almost certainly too much of it.
Hes adorable, green, squishy, and little.
Thats the power Baby Yoda has.
That power was also seemingly calculated for virality.
Just look at theGoogle search interestfor Baby Yoda, which has been steadily increasing since early November.
The Baby Yoda switch flipping clip has the same energy.
Theres another scene that feels equally designed to be memed: Baby Yoda sipping from a cup of broth.
The tea being literal, but also metaphorical.
it’s possible for you to make him flip a switch and listen to Old Town Road.
you might drop a picture of him as a reaction to a thread of hot gossip.
The easier Baby Yoda becomes to meme, the broader his reach online.
Consider them 2017s answer to the Ewoks.
They make a great stuffed toy you’re free to sell for $25 a pop.
An even better example is Baby Groot over in theGuardians of the Galaxyuniverse.
This is another movie I have not seen, but Im fully aware of Baby Groots existence and importance.
This virality is the kind of grassroots advertising most executives can only dream about.
Thefirst batch of toyswill roll out in spring of next year.)
We can only hope the memes will continue and, frankly, Disney can only hope that, too.
Given the first few episodes, it seems that this outcome is also the most likely one.
Were all in on Baby Yoda and ready to obsess over whatever micro-movement he does next.
Which, again, is good for Disney.
But also its good for us.
See you on Twitter.
