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Internet sleuths love to blame a recent controversy on a marketing scam.
It happens every timeKeeping Up With the Kardashiansairs and, seemingly, every time Taylor Swift puts outan album.
But this time its not the stans who are suspicious.
Taylor Swift herself has gotbad blood with Scooter Braun.
So, how did he go from glorified party planner to the Swifties biggest enemy?
Where did Scooter Braun come from?
Scooter Braun is a rich kid from Connecticut whoonce owned a T-Mobile Sidekick.
His phone of choice may have upgraded, but he still exudes that energy to this day.
Braun started his career off young thanks to connections he made as a party promoter in Atlanta.
Braun dropped out of Emory College and began working with Usher, Kevin Federline, and more.
When he left to do independent consulting, he brokered a$10 million dealbetween Ludacris and Pontiac.
He had clout and he knew what he wanted to do with it: manage artists.
How did he meet Justin Bieber?
The origin story isBelieber lore.
Both Usher and Justin Timberlake wanted to sign the 13-year-old.
Biebers skyrocket to stardom needs no description.
Throughout Biebers career, even as he faltered, Braun was only growing more and more successful.
How did he gain so much influence?
Outside of music, SB Projects manages models Ashley Graham and Karlie Kloss.
Braun was the mastermind behind Ariana GrandesOne Love Manchestercharity event.
He signed Psywhen Gangnam Style was at 60,000 viewson YouTube.
On his own, Scooter Braun has over 3 million followers on Instagram.
Businesses aside, Braun carries his own influence.
So, what did hejustacquire?
Why does Taylor Swift hate him?
As Wests manager at the time, Swift blames Braun for both the video and the leak.
(The caption has since been removed.)
Braun and Westended their professional relationshipin April of 2018.
What other celebrities hate him?
Nicki Minaj, Camila Cabello, Miley Cyrus, and Rihanna have allunfollowed himon Instagram.
Who is on Scooter Brauns side?
The most outspoken members in Brauns corner are Demi Lovato andJustin Bieber.
Hailey Bieber commended him for it, placing her on Scooters side.
Lovatospoke upafter Todrick Hall called Braun homophobic, citing her own positive experience with him.
Scooter Brauns wife,Yael Cohen Braun, also wrote a message to Swift on Instagram.
Kendall Jenner and Kacey Musgraves liked the post, although Musgravess likes have since been removed.
