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There are very few souls on this planet who havent heard of Facebook.
Businesses are in a rush to build their portfolio on the platform, all for the right reasons.
Given its growing popularity, Facebook has launched Blueprint certifications to offer more to its users.
What are Meta (Facebook) Blueprint certifications?
As mentioned earlier, businesses are rushing to build their portfolio on Facebook.
Meta Blueprint allows just that without any involvement of intermediaries.
The entire Meta Blueprint is categorized into two sections, Learning programs and Blueprint Certifications.
Meta Blueprint certifications help you make a mark in Digital Marketing by becoming a Meta Certified Professional.
We have already discussed how Meta categorized its courses into two parts: learning programs and certification courses.
We will be keeping our focus on the Blueprint Certifications for this one.
The followingcertification programsare being offered.
it’s possible for you to take its online 90-minute exam on the website, thereby obtaining your certification.
Yes, it is as simple as that.
Meta Certified Digital Marketing Associatecovers foundational advertising concepts on Facebook, Messenger, and Instagram.
The Digital Marketing Associate is considered suitable for entry-level marketers with little or no relevant experience in the field.
This means job-seekers, students, or professionals looking for an industry change.
TheMarketing Science certificationexam is about using data, insights, and measurements to reach informed marketing decisions.
Media Creative Strategy certificationby Meta identifies and acknowledges candidates advanced competency skills in strategic decision making.
It certifies insight-driven, impactful creative briefs.
Media Planning Professional Certificationis for the competency in designing an end-to-end marketing strategy for Meta.
This should align with the business goals and should also complement a holistic marketing plan.
The Media Planning certification aims to enable Meta marketers to be able to reach insight and data-driven marketing goals.
They should be able to translate advertisers challenges into specific, measurable business Key performance Indices.
They should be able to utilize industry research and meta tools to identify and avail new opportunities.
This exam certifies candidates knowledge about Facebook ads and campaigns.
The exam syllabus covers Campaign Planning, Setup, Optimization, and Measurement & Reporting.
Marketing Developer Certificationmeasures students competency in the technical implementation of marketing solutions.
The certification encompasses a multiple-choice question exam along with a coding assessment.
While most of the certifications are multilingual, the Meta Certified Marketing Developer Certifications are only available in English.
This opportunity is, however, only available after the completion of the certification.
TheMeta Ads API Developer certificationassesses competency in configuring and troubleshooting Marketing API integrations.
The umbrella certification covers a multiple choice question and a coding assessment similar to the previous certificate we discussed.
The duration of the multiple-choice question exam is 90 minutes, and approximately 2 hours for the coding assessment.
The test is only available in the English language.
Facebook Learn
We will start right from the maker.
They also assist the business owners in building digital relationships with the customers through enhanced and optimized creative strategies.
The learning programs by Facebook Business Learn have a lot to offer when it comes to the content.
you might also learn to involve Facebook insights in your strategic planning.
They train their students in planning, buying, and association through recorded and live sessions.
Check theThinkific platformfor a 30-day trial.
HubSpot
HubSpotis not a natural resource for the exam.
However, you could still learn a lot about Facebook advertising through HubSpot.
It is considered a right fit for Social Media Managers, Marketing Managers, and Directors of businesses.
Coursera
Coursera, similar to HubSpot, is not a direct resource for the exam.
Become a Facebook-certified professional way ahead of others and land the dream job you have always wanted.
Here are some more courses to help you become asocial media manager.
