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If you are a business offering a free trial to your customers, you are eyeing for a conversion.
But how do you increase free trial conversions in such cases?
For any organization, it is crucial to get a high conversion rate from the free trial users.
This serves as a low-risk entry point for potential customers where they can evaluate benefits and understand functionality.
With successful conversions, companies get a broader user base and increased revenue.
Moreover, free trial-related activities offer valuable insights into user behavior that companies can utilize to improve marketing strategies.
Overall, it influences long-term customer relationships and enables competitive positioning in the market.
However, it is not easy to convert free trial users into customers.
During the trial period, it becomes difficult to effectively nurture these leads.
These challenges should not stop you from offering a free trial for your products.
The following strategies can easily eliminate these challenges.
Thus, you might attract more of them to the free trial program and increase your chance of conversion.
Who is Your Ideal Customer?
Knowing the attributes of your products and services, you could easilyidentify your target audience.
have a go at bring in more of the ideal customers for the free trial.
What Motivates Your Users?
For that, you must clearly communicate the problems your product can resolve.
Include best practices and tips regarding their problems so that they find the emails useful.
you’re gonna wanna show the users the urgency of buying your product.
Another way to encourage customers to purchase is to make them watch your tutorials and websites.
During the trial period, it is better to have a progress-tracking system in place.
This will initiate the free trial users to learn what they have achieved using the product.
Companies can also make it more interesting through gamification.
Customer service plays a great role in attracting your prospects to become customers.
During the trial period, the customers should have their queries resolved quickly.
It will give them a positive impression of your companys support service.
So, organizations have to prove their worth by having an efficient support team in place.
Also, the help should be available to the customers through different channels.
You should establish robust communication channels, including emails, notifications, and support, for them.
During the trial period, you must continuously contact customers through email campaigns to deliver pertinent information.
These emails should also contain call-to-action buttons for instant conversion.
Companies should also set up support channels that offer quick and responsive assistance to the users.
This also helps to build trust and encourages users to convert to a paid plan.
With such proactive engagement, companies can show that they care about the user experience.
Another way to do it is to use an in-app tracking system.
This will help you understand feature engagement and drop-off points.
you’ve got the option to analyze the data to optimize the process and address customers pain points.
Take a look at the strategies you’re gonna wanna implement for more conversion.
This strategy includes exclusive content drops, tiered trial access, and personalized rewards.
Thus, you could perform conversion rate optimization for your business.
Transparent Pricing
Complex pricing often stops customers from purchasing your product.
While this varies from person to person, identifying these activities lets you prioritize the customers from the funnel.
Promote Limited-Time Deals
Companies can offer limited-time special deals to the free trial users.
This will create a sense of urgency among the leads, and they will purchase to grab the opportunity.
They tested with various pricing models and added a page for pricing comparison.
However, this was not enough for their business goals.
Hence, they asked for customer feedback and chose to add some unique features to their pricing model accordingly.
They opted for a freemium offering with per-agent pricing, along with the facility to have part-time agents.
Their highly flexible strategyincreased their revenue by 25%.
It focused on targeted marketing to the highest-value audience.
It also set up a custom free-trial dashboard on Salesforce to make better decisions about the pipeline.
Moreover, Bigcommerce shifted its focus to potential customers with higher lifetime value.
The result is a14% increase in the paid conversionrates.
FAQs
A good conversion rate depends on your industry and product.
Generally, a free trial conversion rate between 15% to 30% is considered good for all industries.
Final Words
Free trials allow users to confirm whether your product is capable of meeting their requirements.
But, you should not stop by creating a feature-rich product.
