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What Is SERP?

Google-SERP

It typically includes a list of links to web pages and snippets of text to describe their content.

SERP is the primary way users discover information online.

Learn how to retrieve that data!

SERP-Scraping

Otherwise,download the installer, launch it, and follow the wizard.

A Python IDE will also be useful.

We recommendPyCharm Community Editionor Visual Studio Code with thePythonextension.

GDPR-Cookie-dialog

This is a blank file, but it will soon contain the SERP scraping logic.

Awesome, you now have a Python environment for your SERP scraper!

The–headless=newoption configures Chrome to run inheadless mode.

SERP-scraping-accept-all

you’ve got the option to nowscrape dynamic websites!

message ensures that Selenium is controlling Chrome as desired.

If this is your case, follow the next step.

google-SERP-scraping

Otherwise, you’re able to skip to step 5.

In this case, aCSS Selectorstrategy was used.

Import the exception:

Well done!

google-SERP-scraping-textarea

You are ready to start scraping some SERP data!

Submit the form to trigger a page change:

Way to go!

This is a good way to let the page load.

inspect-google-serp

You are one step away from scraping SERP data in Python.

At the end of theforloop,serp_elementswill store all SERP data of interest.

you might verify that with a print statement:

That will produce:

Fantastic!

SERP-elements

Get ready to export it to a CSV file.

Your SERP scraping script is ready.

Open it, and you will see:

Congrats!

scraping-SERP-data

You just performed SERP scraping.

Does that mean that SERP scraping in production is impossible?

Make a simple API call and get your SERP data in JSON or HTML format!

SERP-Scraping-results

In detail, you learned the steps required to build a SERP scraper in Python.

You also learned about the challenges and limitations involved in SERP scraping and howBright Datas SERP APIovercomes them all!

More on SERP Scraping