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The films marketing campaign has been solid from the start.
He realizedHustlers potential to connect at the multiplex, where so many other male movie executives did not.
Whether itsThe Wolf of Wall StreetorGoodFellas, people tend to love entertaining crime stories.
The fact that the likable criminals were women and not men struck us as only a positive.
Music created another viral marketing opportunity.
I had the benefit of working on the marketing campaign forEight Milemany years ago.
The movie is definitely shot from a female point of view, says Fogelson.
Its not a male gaze we are looking through.
And we wanted to be very careful never to err on the side of oversexualizing what this was.
He adds: But if we didnt have a movie people wanted to see, it wouldnt have mattered.
