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MailerLite
MailerLite is a popular and affordable email marketing tool that aims to simplify email marketing.
We evaluated usability, template customization, and analytics.
User feedback was reviewed to provide a detailed and unbiased assessment of MailerLites performance and reliability.
What is MailerLite?
They generate excellent ROI, significantly impacting small and medium businesses.
Considering these figures, its imperative for new businesses to adopt email marketing strategies for long-term, sustainable growth.
Inevitably, MailerLite is mentioned in the conversation, known to offer an intuitive solution for leveraging this channel.
Due to these features, MailerLite servers the following audiences:
But is it worth the hype?
How Does MailerLite Work?
MailerLite has multiple features worth coveringemail campaigns, landing page creation, the popup builder, and more.
Its highly intuitive interface, coupled with automation, helps save a lot of time and effort.
Creating and Managing MailerLite Campaigns
To create a campaign, punch Campaigns and then Create.
Now, itll ask you to choose the campaign jot down.
The available options include:
Each of these have their own use cases.
For the purpose of demonstration, Ill choose the Regular campaign option.
Note:If you havent authenticated your domain, the wizard will ask you to do so.
you’re able to connect your domain to your website or manually authenticate it.
Here, you might change the tone of voice, the promotion bang out, or email language.
For faster campaign creation, check out the ready-made templates in Template Gallery.
These templates are easy to use and responsive.
it’s possible for you to select them as per your needs and edit them accordingly.
Once you choose a template, itll open up the drag-and-drop editor.
All these elements are neatly packed on the left-hand menu.
I like how MailerLite improves productivity and efficiency.
MailerLite can take up to 24-48 hours to review your confirmation request.
you’re able to schedule emails to send later or based on timezone.
It also supports instant sending or smart sending (available on advanced plans).
Creating Email Automation Workflow
Email marketing requires careful planning and execution.
To help simplify the process, MailerLite supports email automation workflow.
These workflows require you to provide a sequence of actions based on triggers.
To help create automations faster, MailerLite offers access to 15 simple and advanced templates.
Creating Forms and Pop-ups
MailerLite is a complete email marketing tool.
To create these, go to Forms from the side menu.
Once there, youll see three options:
I went ahead and created a pop-up.
Additionally, it supports teaser creation.
According to me, its handy for sites that aim to build a superior user experience.
For easy integration, it offers support for WordPress and Shopify via plugins/apps.
However, for custom sites, youll need to insert JavaScript snippets manually.
Create Landing Pages and Websites
MailerLite provides an easy way to create landing pages and websites.
Its one of the best ways to market your product or service.
To create a landing page or website with MailerLite, you must go to Sites.
Now, select Create to start building.
However, it is rather simple compared to other dedicated website builders like Wix or Hostinger Website Builder.
Both landing pages and websites support basic SEO optimization and custom analytics for easy tracking.
MailerLite Product Offering
MailerLite has evolved from a simple email marketing tool to a digital marketing platform.
It comes with proper email marketing tools and automation baked in.
For ease of use, MailerLite provides website builders as well.
It has drag-and-drop functionality with access to responsive templates, eCommerce integration, and more.
Below are MailerLites key product offerings that make it stand out in the over-crowded market.
Email Marketing
MailerLite comes with a complete email marketing solution.
In short, MailerLite email marketing offers:
All of these make MailerLite one of the bestemail marketing software.
Automation
A cool feature of MailerLite is its automation email workflow.
While its not anAI website builder, it does offer AI-generated text for your site.
You also get templates that are responsive and highly customizable.
Businesses can pick the template that matches their requirement and edit it as needed.
The builder supports eCommerce elements, helping to start online stores and sell products/services across the globe.
MailerLite Features
Mailerlite is full of features, ranging from automation workflows to integrations with third-party tools.
Its feature set is diverse, with an AI touch on most of them.
It supports drag-and-drop with access to elements, navigation, sections, social, and much more.
The builder also supports eCommerce elements.
Users can also generate creative AI content via a prompt.
Pre-Designed Email Templates
With MailerLite, you get access to pre-defined email templates.
At the time of writing, MailerLite offers94 email templates.
These templates aim to solve particular needs and, hence, are categorized.
These categories include Business, Black Friday, E-Commerce, Holiday, and so on.
Users can preview the template before using it.
However, once chosen, changing the template requires starting over.
It tracks triggers and delays to jump to the next step of the custom automation workflow.
I loved this feature as it streamlines the email marketing process.
Landing Pages and Signup Forms
MailerLite provides tools to help you create landing pages and sign-up forms.
Both of these are critical aspects of email marketing, especially if you want to capture new emails.
I manually created both landing pages and signup forms.
Analytics and Reporting
MailerLite offers excellent built-in analytics and reporting capabilities.
Users can view the report to get additional information.
All these metrics help you to improve your campaign performance.
MailerLite also offers automation reports, providing valuable insights on which automation is working best.
This way, you’ve got the option to take full advantage of MailerLite capabilities without any worries.
MailerLite is widely used in different industries, be it education, real estate, healthcare, or eCommerce.
Automations
With MailerLite, you get to carry out automations from scratch or use available templates.
A great example of this isYvan Dergoeis, who saved a lot of time using MailerLites automation features.
MailerLite takes care of collecting leads to manage payments and scheduling emails.
Thats because its affordable and offers a limited yet functional free plan for anyone starting their online business journey.
Whats surprising is that the free plan also gets access to 24/7 email & chat support.
Currently, it provides 155 integration options.
All the tools have proper setup instructions.
This helps streamline workflows across your organization and lets you stay as productive as possible.
CRMs
Managing customers becomes easy with MailerLites CRM integration options.
It simplifies lead sync in real time and ensures proper automation workflows.
It also supports other popular content tools like Figma and Adobe Express.
MailerLite Support
MailerLite provides 24/7 customer support via live chat and email.
Itll open a handy LiteBot conversation, which helps answer basic questions and queries.
If LiteBot doesnt solve your problem, it will connect you to live support.
For me, it took 5 mins to get connected.
The support was helpful and knowledgeable, and my queries were solved instantly.
Note:The live support is only available on the Advanced plan (accessible through a 30-day trial).
MailerLite is best suited for the following audience:
Who Shouldnt Use MailerLite?
This enables them to provide GDPR-friendly forms to their customers.
You also get GDPR-friendly tools and features to ensure compliance.
MailerLite Verdict
MailerLite is an affordable yet feature-rich email marketing platform.
Furthermore, it has sufficient automation capabilities to handle slightly complex campaigns.
Im a big fan of its Forever Free plan.
It invites new businesses to get started and then grow as per their needs and budgets.
Feature-wise, I found its A/B testing and analytical capabilities useful.
It helps marketers optimize their campaigns for the best results.
It also offers plenty of integrations, which ensures smooth operations across multiple tools.
MailerLites eCommerce support is top-notch as well, with eCommerce-focused features.
However, I didnt like MailerLites policies, as theyre strict and restrictive.
Another aspect that I think MailerLite needs to improve on is AI integration.
At the moment, it only offers AI text generation.
Overall,MailerLitereceives theGeekflare Value Awardfor its affordable price point while offering a complete email marketing solution.
