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Both companies were acquired to beef up Entercoms digital-audio brand, Radio.com.
Im hearing those figures are not exactly right, but within the ballpark.
The Pineapple Street acquisition, however, might turn some heads.
The studio went on to create shows for organizations like the New YorkTimesand brands like Netflix and Nike.
Their most recent project is a co-production with Gimlet Media calledThe Clearing.
For all intents and purposes, they seemed to be doing perfectly fine.
(Also, presumably, the money.)
Theyll be rebranded as Pineapple Street Media, and will continue to focus on developing original and branded podcasts.
That Pineapple Street and Cadence13 were acquired at the same time by the same company is not insignificant.
Other thanThe Clearing, which just launched, the company does not own any of its shows.
As a pair situated under the same roof, they are complementary in more than a few ways.
So, what does this development tell us about the podcast industry?
This is further evidence that the podcast space is in the throes of an ongoing consolidation period.
It might work, it might fail, but either way, its probably going to be somewhat messy.
