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(Robert De Niro for his Robert Mueller line reading?
This lo-fi approach is less about genius planning and more a matter of necessity.
[So] when the Emmy chatter started happening … it happened organically, he said.
People out there thought that this was a show deserving of Emmys.
The fans were all out there screaming for Emmys, and the critics [got] onboard.
And indeed,Orphan Blackand star Tatiana Maslany were ignored their first two years of Emmy eligibility.
Still, small-to-midsize networks dont just expect critical raves and tweets to magically translate into Emmy nominations and wins.
Our press team gets a lot of [free] media, he explains.
Dan [Levy] had anEllenappearance strategically placed during Emmy season.
We flew the cast out to do DeadlinesThe Contendersseries.
Its not necessarily always about how much youre spending, Silverman says.
The goal is really to break through that clutter.
Every opportunity we can to spotlight the show and raise awareness for it, the better.
And when a guerrilla Emmy strategy works?
Pop TVs Schwartz, understandably, is feeling pretty good right now.
But it can happen.
