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As it happens, Morffis in-progress production has a home on TNT as well.

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(The show will broadcast from different cities each week.)

We know we have a challenge in front of us, Morffi says, understating the matter.

Were moving fast and furious.

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They had way more viewers.

The level of disgruntlement among fans today is much higher.

People were not as hungry for an alternative then as they are now.

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(Unsubstantiated reportshave suggested the Khans made an up-front investment of $100 million in AEW.

When asked for clarification, AEW reps responded that they do not disclose financial information.)

All of it was preparation forDynamites October 2 bow.

We were fortunate to have that summer run, Morffi concedes.

Part of the reason why we did two shows on B/R Live was to harvest data, confirms Morffi.

(Neither WWE nor Fox made anyone available for comment as of press time.)

Nor, for that matter, is he sweating any outside skepticism about whether AEW can distinguish itself.

you might see all this loyalty we have from fans who arent even watching WWE programming.

Theyre not watchingWrestleMania, but theyre watchingAll In.

(Khans deep pockets and devotion to the product didnt hurt, either.)

(WWE had long since messaged its content as sports entertainment.)

That calculus neatly coincided with the owner-wrestlers central philosophy about their trade.

Youre probably not going to see a lot of things backstage.

Everything is directed toward the sports end of the show.

That suits the suits at TNT just fine.

IfDynamitesoars, the benefits could trickle down or AEW could become an unwitting accomplice to a duopoly alongside WWE.

Burger King is number two.

That doesnt mean theres not a market share for Subway and Wendys and everybody else.

In effect, its the polar opposite of TNTs approach in integrating AEW.

Certainly, having a recognized destination web connection is great for Impact, DAmore elaborates.

But it is much more than that from an Anthem perspective.

Lifelong fans and passionate pundits like Alvarez hope the resolution is a resounding yes.

I feel like people are just waiting.

If the show is great, theyre going to be excited.

That level of mainstream appeal of professional wrestling could be coming back.

We just have to wait and see.

Enoughs enough, he avers.

Lets get out there and start walking instead of just talking.

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