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Imagine the satisfaction of finding just what you needed.
The aim is to make each experience more engaging and interactive for your users.
Hotjar heatmaps color-code the website elements according to how they interact with the viewer.
Companies like Adobe, Nintendo, Decathlon, Hubspot, Panasonic, and Microsoft, are among Hotjars clients.
Hotjar Pros
Demonstrates click maps to show where user experience can be improved.
Integrates data from scroll, motion, and click into engagement zones to simplify heatmap analysis.
Works across all types of devices, including laptops, tablets, and desktops.
Shows you where visitors navigate, click, and scroll so you might confidently remove obstacles and increase conversions.
Hotjar Cons
Customization features are limited compared to other heatmap tools.
Pricing plans are expensive for small businesses or startups on a tight budget.
Hotjar Pricing
Hotjar offers 4 types of business plans.
All plan prices are based on annual billing.
It generates five main reports to help understand and improve web design and user interaction.
TheHeatmapreport visualizes click data, highlighting areas of a webpage that receive the most attention.
Brighter colors indicate more clicks, helping identify which elements attract users.
Crazy EggsScrollmapreport shows how far visitors scroll on a page, revealing the most viewed sections.
This is crucial for determining the optimal placement of important elements like sign-up buttons and calls to action.
Crazy Egg Pros
Provides a purely numerical report of the number of clicks on webpage elements.
Offers a distinctive and insightful view of how users interact with your websites.
Observes when and why navigational errors are faced by users for quicker solutions.
Crazy Egg Cons
Increases load times for some pages.
Doesnt always capture all user activities in its analytics, which can limit insights.
Crazy Egg Pricing
Crazy Egg offers 3 different pricing plans and a free trial for all.
The prices of the plans are below.
These heatmaps help identify which elements users engage with and which are being ignored.
Microsoft Clarity provides session recordings, allowing users to watch real-time interactions on their website.
The platform offers insights into user frustrations and potential product bugs that may affect the user experience.
Enables you to create the ideal analytics stack to comprehend user behavior more fully.
Restricted to up to 100,000 page views per heatmap, and they dont capture screenshots of dynamic sections.
Microsoft Clarity Pricing
you’re free to use Microsoft Clarity for Free.
These tools provide detailed insights into user interactions on a website.
Theclickheatmap shows where users hit a page, while thescrollheatmap reveals how far down users scroll.
Theattentionheatmap highlights which areas of a page attract the most user focus.
Themovementheatmap tracks user mouse movements, and thegeoheatmap displays user locations.
Theliveheatmap feature allows for real-time observation of user behavior.
Mouseflows platform includes various visualizations of user behavior data.
Examines user behavior (over a period of 312 months) without requiring human setup.
Easily shareable heatmaps and session recordings with stakeholders to give your recommendations a visual context.
Lets you analyze how long it takes users to interact with your CTAs to uncover intent beyond clicks.
Has limited support for other third-party tools.
For the Enterprise package, users should reach out to the sales team to fetch a tailored quotation.
The prices listed here are applicable when you pay yearly.
These heatmaps help website owners understand user interactions and improve conversions.
The platform provides historical data, which allows users to analyze trends over time.
Smartlook offers detailed visitor segmentation, including types of visitors and equipment usage.
Users can download and share reports easily, and the platform emphasizes user privacy.
Smartlook integrates with numerous popular platforms and tools.
This broad integration capability helps businesses streamline their analytics processes and make data-driven decisions.
Smartlook Pros
Creates heatmaps with your existing data in a matter of minutes.
Saves data for a month, a year, or a specific data history period.
Observes actual user behavior on your website or mobile app, including clicks, taps, and scrolls.
Utilizes user behavior analytics by incorporating both quantitative and qualitative data.
Customer support is slow to help.
It offers innovative heatmap tools that visualize visitors clicks, scrolls, and taps.
This immediate feedback helps in making timely adjustments to website elements.
This segmentation offers valuable insights into audience preferences and helps tailor personalized experiences for different user groups.
The platform offers a comprehensive sales and marketing solution.
It integrates sales, marketing, customer interactions, chat, and telephony functionalities.
The tool leverages artificial intelligence to deliver advanced features for enhancing customer relationships and driving business growth.
Freshmarketer Pros
Gathers unsampled data in real-time to eliminate the need for aggregated insights in the future.
Closes deals quicker than traditional techniques, with the use of AI-powered insights.
Uses attribution reports to monitor which campaigns are generating more conversions.
Freshmarketer Cons
Integrating Freshmarketer with other tools or platforms proves to be challenging.
Users have reported occasional bugs or glitches.
Customization options are limited.
Freshmarketer Pricing
Freshmarketer has 2 plans: Free Plan and Enterprise Plan at $15/Month.
It also offers a 21-day free trial.
It offers a variety of tools for both prototype and production stages.
One of its key features is the Session Recording tool, which includes heatmaps for detailed user interaction analysis.
The Session Recording tool allows users to track all interactions on their site.
This feature helps users focus on specific interactions like clicks, input changes, or visited URLs.
Additional features of UXtweak include activity tracking, detailed user profiles, and page speed metrics.
Users can skip inactivity, take notes, adjust playback speed, and share recordings via a private URL.
The platform integrates easily with Google Tag Manager through a simple three-click setup process.
UXtweak provides tools for heatmaps, activity tracking, and detailed statistical analysis to help discover hidden user behaviors.
UXtweak Pros
Gathers more information about user interactions than any other analytics program.
Lets you select from more than 40 filters, and combine them as required for specific insights.
Controls privacy by removing personal information or sensitive on-screen content.
Securely saves data in the AWS Cloud and complies with GDPR and CCPA regulations.
UXtweak Cons
Inconsistent feedback from testers makes ensuring reliable and accurate insights challenging.
No live-interview built-in features, resulting in using third-party tools.
UXtweak Pricing
In the free Starter plan, only 1 user is allowed.
The Enterprise plan is kept for custom-made pricing for varying business needs.
This helps identify key action points and eliminate distracting elements.
Scroll Maps show how far users scroll on a page, ensuring important links and elements are not overlooked.
Other tools include Click Area and Element Lists.
VWO Heatmaps are always active, providing real-time cross-platform tracking.
These heatmaps are customizable, allowing users to add observations and takeaways.
Data from heatmaps can be downloaded and shared.
VWOs tools make it easier to identify strategic points for digital business improvement.
VWO Pros
Supports 2-factor authentication at workspace level for better security.
Narrows down recordings to identify struggles, filter by rage clicks, app crashes, and more.
Allows users to view behavior on elements like modal boxes, pages behind logins, and dynamic URLs.
VWO Cons
Fails in integrating with tools like Google Analytics.
VWO Pricing
The pricing varies based on the number of Monthly Tracked Users (MTU).
All prices are valid for annual billing.
This platform is suitable for all business types, including agencies, e-commerce, and enterprises.
Lucky Orange helps businesses generate more leads by optimizing form fields and call-to-action (CTA) locations.
Key features include full tracking, effective fold analysis, shareable screenshots, and comparative segments.
The tool allows for visual customization and is compatible with various platforms.
These features enable website owners to create personalized heatmaps tailored to their unique business needs.
Lucky Orange Pros
Examines how visitors flow through the funnel, paying particular attention to drop-offs.
Presents general survey data, such as response rate, in conjunction with additional visitor input.
Checks if users are able to dive into the information they require from your website.
Gives an estimate of the fields order and duration, and the most abandoned fields.
It offers free trial and can store data up to 60 days.
All prices listed are valid when billed annually.
Plerdys tools are designed to boost conversion rates by providing data-driven insights to identify and eliminate website bottlenecks.
These tools also help detect design flaws, enabling improvements to enhance user experience.
These features allow users to comprehensively analyze how visitors interact with their website.
Analyzes different user traffic types and notes which elements you hit most frequently for each group.
Effectively gathers data from several CMS and platforms, including Angular, Shopify, Magento, and WordPress.
Automatically provides comprehensive analytics data when you use your heatmapping filters.
Plerdy Cons
Occasional slow loading times when analyzing real-time data.
Data export options are limited to PDF and CSV formats.
Plerdy Pricing
Plerdy offers 3 pricing plans for larger requirements.
These are Startup $21/month, Scale $42/month, and Thrive $70/month.
These prices are valid when you bill annually.
This data is then uploaded to the cloud for instant reporting on the website owners devices.
Installing heatmaps is straightforward, requiring only a minute to add a simple JavaScript code to the website.
The asynchronous tag ensures it does not slow down the page.
The tag is also configurable for customization according to website owners needs.
Heatmap.com converts large amounts of data from user sessions recordings into small, understandable units.
It then tracks them in real-time to enhance user experience and website performance.
The platform utilizes Augmented Reality to display data directly on the pages, highlighting the most critical information.
This feature makes it easier for users to analyze and act on the data.
Displays not only the drop off in users but also the drop in income down the page.
Enhances AOV and improves landing page performance to promote first-purchase profitability.
Heatmap.com Cons
Heatmaps provide visual representations of user interactions but dont always capture the full context.
Heatmap.com Pricing
Heatmap.com has 3 different pricing plans and offers free trials for all.
This visual data allows website owners to see exactly what users are doing and understand their responses in real-time.
Inspectlet offers powerful filtering capabilities and funnel analysis tools.
The conversion funnels in Inspectlet allow for the selection of a series of pages leading to a specific goal.
The insights gained from Inspectlet help businesses understand user behavior and mindset, allowing them to strategize more effectively.
By analyzing how users interact with website content, businesses can tailor their offerings to better meet user needs.
Inspectlet Pros
Shows you how far down the pages of your website visitors are scrolling.
Enables you to assess how well your form converts incoming visitors.
Session replay features arent as robust as desired, especially considering the platforms price point.
Inspectlet Pricing
Inspectlet has 5 different pricing plans and provides a 30-day free trial.
The pricing plans are valid when billed annually.
Glassbox
Best for Enterprise
Glassbox is a comprehensive customer intelligence platform that captures digital interactions.
By utilizing Glassbox, businesses can design digital experiences that foster brand loyalty and revenue growth.
Glassbox employs patented technology to automatically capture 100% of digital events, ensuring maximum insights.
The Glassbox Insights Assistant (GIA) surfaces relevant information quickly, expediting the understanding of customer actions.
The platform records every user interaction and technical event on websites or mobile apps.
It delivers these interactions as video-like replays, making the optimization of digital experiences straightforward.
This insight helps understand customer sentiments, even when feedback surveys are ignored.
Session recording provides in depth analysis and detailed understanding of the website.
Provides alerts for dead clicks, long page loads, and load errors.
Glassbox Cons
User interface is clunky, and lacks responsiveness and ease of use.
Lack of timely support when encountering technical issues.
Glassbox Pricing
Glassbox offers tailored pricing based on business needs.
Can I Use the Heatmap Tool for Website Visitor Analytics?
Yes, you could use a heatmap tool for website visitor analytics.
Heatmap tools visualize click data, showing which parts of a webpage receive the most attention.
This helps in understanding user behavior, identifying popular elements, and spotting usability issues.
Heatmaps are particularly useful for optimizing web page design.
They reveal areas where users poke the most, helping you place important elements like calls-to-action in high-traffic zones.
For those seeking aGoogle Analytics alternative, heatmap tools offer a user-friendly way to gain insights into visitor behavior.
What are the Different Types of Heatmaps Available?
There are 4 main types of heatmaps that you might track, and they are listed below.
This will ensure that subsequent updates to the websites user experience will target specific segments for actionable design.
