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Instagram Insights is a built-in performance measurement tool that tells you how your Instagram account is performing.
Its professional dashboard shares insights on audience behavior, individual post/reel performance, and engagement rate.
Instagram Insights is only available to users who have a public profile a creator or a business account.
If you have a private account, you might switch to a public account to see your analytics.
Audience
you could understand your core audience your followers, based on:
2.
Content Interactions
3.
Engagement
This is an indication of how well your audience reacts to your Instagram content.
Youll be able to know whether your content is resonating with your target audience.
If theres an increase in reach, you should continue your current strategy.
If not, pivot.
Keep posting reels or stories that get a lot of interactions to maximize your engagement rate on Instagram.
The higher the number, the higher your conversion rate.
This is a key metric to see whether your current strategy is working with your core audience.
you could check the countries they belong to, their genders, or age ranges as well.
This will help you understand your core audience.
Or on which days your target audience seems to interact most with your audience.
you’ve got the option to see the top cities and countries your audience is from.
you might track this metric for individual posts as well and see which post is working for which audience.
View Instagram Story Insights
Instagram strategy isnt completed without your story insights.
Are users interacting with your stories?
Check how each Instagram story is performing to understand if your audience likes you.
tap on a story and tap on theInsightstab.
you could also check an exclusive metricNavigationfor your stories.
you could also check engagement metrics to find out if your post showed up on the Instagram Explore page.
Monitor Monetization
Your strategy is important to ensure you earn money or gifts on Instagram.
If youre getting a lot of gifts on a post, consider making more of those.
it’s possible for you to also create similar content for your exclusive channels!
Different types of posts will garner different reactions.
How to Open Instagram Insights?
Opening Instagram Insights is simple.
Tracking follower activity metrics is highly advantageous to your Instagram growth.
Combined with profile visits, website link clicks, and explore metrics.
you’ve got the option to also see impressions and story interactions within 24 hours.
Not only that, Instagram Insights can also help you track and learn more about ongoing trends.
Hop on the ones you think would resonate well with your audience.
Use shoppable posts and check the analytics to see how your traffic is being boosted.
Impressions can be more than your reach.
Audience growth tells you whether your follower and non-follower count is increasing or decreasing.
you might also take a look at their demographics, age, and location-related metrics.
These are usually times when your target audience is most active.
What are Some of the Instagram Analytics Tools?
Get access to influencer engagement rates and improve your campaigns through course correction in real-time.
Unlock the secrets of Instagram campaign success and get your hands on hidden data!
Creating reusable templates and hashtags will also allow you to avoid repetitive tasks.
Track your posts, feed, and profile performance from a single dashboard.
Create targeted campaigns that match your audience demographics preferences and likes.
Additional features likehashtag performanceandwhite-label customizationallow you to reach newer audiences while being true to your brand identity.
Comparing data isnt easy, either.
With frequent algorithm changes, it can be very difficult to establish long-term trends and determine success.
The same goes for impressions.
Having high impressions doesnt mean much when your reach is low.
Lack of Context
Instagram Insights data is usually out of context.
It doesnt consider algorithm changes, economic factors, or competitor data.
Turning Data into Action
Instagram Insights doesnt give you action-oriented recommendations or suggestions on how to improve.
You might know your reach is low, but what can you do to improve it?
Youll have to figure that out on your own by experimenting with formats and trends.
A lot of data is subjective, so youre unable to use it to your advantage.
you could only try out different things and see what works or what doesnt.
