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Thats a significant sum, obviously.
But more importantly, it marks the industrys biggest acquisition to date by quite a large margin.
Its worth noting that Spotifys head-first dive into podcasting doesnt come out of nowhere.
Spotifys push into podcasting is mostly driven by a need for diversification.
Podcasting, in theory, offers Spotify a new growth channel thats still relatively untouched pasture.
Acquiring Gimlet is a massive step forward for the original programming piece of its podcast gambit.
Initial reactions among the podcast community are generally strong … in all directions.
Spotifys big swing likely changes all of that.
This is probably the end of podcastings Wild West era.
What comes next is modernity, with all the good and bad that can bring.
