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Tinder has one, as do Microsoft and Nike and Slack.

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Hell, even Goldman Sachs has one, though how youd humanize a giant octopuslike bank is anybodys guess.

At this writing, Netflix has about seven podcasts that are actively publishing, with more on the way.

But in practice, these recordings occasionally treat you to an unexpected realism.

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Its in a sigh, a pause between sentences, a certain lilt to the way something is said.

Its intriguing, even if accidental.

The interestingness of these Netflix podcasts extends to a certain kind of media savviness.

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Perhaps the shrewdest of these efforts can be found inYou Cant Make This Up.

For a certain kind of podcast fan,You Cant Make This Upis basicallyHollywood Squares.

(Well, not yet, as far as we know.)

In other words, they are purely branded podcasts.

The trend also has an impact on the industry at large, of course.

it’s possible for you to reasonably understand the opportunity for Netflix here.

Television, movie, and pop-culture podcasts are vibrant segments of the podcast ecosystem.

Its a kind of marketing uncanny valley: These Netflix podcasts are authentic-ish, but not quite enough.

In any case, I cant help but listen.

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