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Thanks to thealways-expanding podcast universe, theres ashow out there for everyone.
But are the people making and distributing these shows really representative of everyone?
And if they did, they wanted to develop it, and we just had a very clear idea.
And we were like, No, its just very simple.
Wed been doing it for a while.
We thought this is crazy that now you even have todeveloppodcasts.
So we thought,Weve been told no so many times in our lives.
Priyanka Mattoo: And then they called me because the girls have amazing ideas, but I execute them.
I was a producer on their showGhost Ghirls, and weve worked together in various capacities since.
So Ive always just kind of been like, Bring me anything and Ill make it happen.
My itch is making something out of nothing and also supporting women.
Im sure we can muscle up some money.
I know how to build a development slate.
It cant be that different from TV or film.
So lets do it.
And we did it.
We really just wanted to make stuff.
Theres such a small barrier to entry.
Everything doesnt have to be a multipart series for Netflix.
It could just be a podcast.
It could just be you getting your idea out into the world.
And thats what were here for right now.
AL: We have so many wonderful, funny, creative friends we just love to collaborate with anyway.
and if they said, Yeah, I want to do this!
it wasnt, Okay, well lets enter into a six-month-long development phase.
It was just, Okay, great, we trust you.
Lets just do it.
Then helping with every step of the way.
And then after we launch, helping with promotion, all that stuff is really valuable.
Thats why people want to be on a web connection.
PM:Weve had different people come to us for different things.
And we can say, What if the show is structured like this?
Lets do a test episode.
Heres how an episode is structured.
Heres how the series is structured.
Here are your guests.
Heres your theme song.
But there are some people that have existing podcasts that just needed a distributor and some promotion.
So whether its an acquisition or its a development piece, they each get different things.
Lets say its very … monochrome.
But the landscape is the landscape.
A lot of men have podcasts, but thats great we love men; we have man friends.
Lets put it out there.
Maybe itll be great.
Maybe itll be terrible.
We think its good.
Ive been in the entertainment business a long time.
And thats kind of been our process.
And then we made a Kickstarter.
Once that got picked up by Vulture, then the incoming calls started.
Weve said from the beginning that our content is for everyone.
Its not going to be all lady content.
We arent the Lifetime of podcast networks, but we do want the hosts to be women.
When you hear for women its written off as frivolous, like how we have chick flicks.PM: Yeah!
I was talking to someone about Jennifer Weiner today.
Shes a great writer.
She sells millions and millions of books.
Theyre amazing books about the human condition.
So, I dont know.
Do we know if everyones going to show up and listen?
Do we know men will show up?
I know that women have a thirst for more content, so were excited to fulfill that for sure.
Men make more money in podcasting because theyre more like, you better do this!
and they do it at the top of the show.
PM: I think part of what youre asking is what kind of community we are hoping to build.
We work really hard.
Our stuff you wont find anything super mean-spirited or edgy to be edgy.
The more diverse, the better.
Were open to all kinds of genres.
