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Competing streamers want to advertise on our air we just wont let them, Burke said.
Apple, for example, sells advertising on itsApple Newsplatform, while Amazon has ahuge ad division.
Netflix quite famously does not do advertising.
Disneys edict comes as its direct-to-consumer footprint is dramatically expanding.
And next month, the company is launching the family-focused streamer Disney+.
Netflix doesnt have the same sort of leverage, though that doesnt mean it cant retaliate.
Netflix could respond to Disneys ban by cutting off all interactions with the Mouse House.
(A rep for Netflix did not respond to a request for comment.)
Its easy to see Netflix filling in the gap that way.
But other big entertainment companies dont appear ready to follow Disneys lead.
