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Musica urbana is American music.
Some of pops biggest stars, fromDraketoCardi BtoBeyonce, have all acknowledged the art and audience of musica urbana.
Colombias J Balvin and Puerto Ricos Ozuna andBad Bunnywere the threemost-streamed artistsin the world on YouTube in 2018.
But the scales have balanced, and the cultural exchange between Anglo and Spanish-language music is bi-directional.
When we started, we wanted to sound like them, and now they want to sound like us.
And the next generation has taken notice.
And expect to hear way more Spanish in the club, no matter where you are.
The days of the Latin crossover are long gone.
These are the days of the Latin takeover.
Get used to it.
